Ralph Lauren Web Analytics Analyst

Ralph Lauren; New York (NY); On-site; USD 70,000 - 100,000; Full time

Job summary

Ralph Lauren is seeking an Analyst of Web Analytics to support the US e-commerce business, driving conversion and optimizing the digital customer experience on RalphLauren.com. The role reports to the VP of Customer Experience & Insights and involves leveraging Adobe Analytics, creating dashboards, and coordinating with cross-functional teams.

Ideal candidates bring 2+ years in Adobe Analytics or Omniture, strong analytical abilities, and collaborative skills to partner with marketing, site

Qualifications

• Exemplary analytical capabilities.
• Demonstrated critical thinking and leadership skills.
• Understanding of business financials, ROI, & profitability.
• Excellent verbal and written communication skills; ability to present complex information in an easy-to-understand manner with clear recommendations based on data insight.
• Team-player; ability to work with all business divisions in a proactive manner and drive results.
• Ability to provide and articulate Omniture tracking and implementation requirements.
• Minimum of 2 year of Adobe Analytics/Omniture or CJA experience; DTM experience a plus.
• 2-3 years previous work experience, ideally within the eCommerce and/or Digital Marketing space.

Responsibilities

• Leading the development of actionable consumer insights to enhance the digital customer experience and drive conversion for the RalphLauren.com website.
• Functioning as a power user of Adobe Omniture Site Catalyst & Discover and other analytics tools.
• Creating, maintaining & delivering various dashboards & reports for key stakeholders.
• Conducting ad hoc analysis for internal partners as requested, including in depth funnel and conversion analysis.
• Incorporating industry web analytics best practices and methodologies (e.g., testing and behavioral targeting).
• Supporting the maintenance and development of the web analytics platforms.
• Collaborating with internal and external partners to develop performance measurement plans for new product launches or campaigns; define targets and deliverables; and communicate performance results to key stakeholders and leadership team.
• Supporting Digital Marketing and Site Merchandising teams and developing strong partnerships with cross-functional and inter-company peers

Skills

Analytics

Critical thinking

Leadership

ROI understanding

Communication

Team player

Omniture tracking

Adobe Analytics

2+ years experience

eCommerce

Tools

Adobe SiteCatalyst/Discover

DTM

CJA

Job description

Position Overview

The Analyst of Web Analytics, RLE-NA supports the RalphLauren.com US e-commerce business within the Ralph Lauren Corporation. Reporting to the VP of Customer Experience & Insights, RLE-NA, this individual will be a key contributor to the success of our fast-growing retail businesses.

Essential Duties & Responsibilities

• Leading the development of actionable consumer insights to enhance the digital customer experience and drive conversion for the RalphLauren.com website
• Functioning as a power user of Adobe Omniture Site Catalyst & Discover and other analytics tools
• Creating, maintaining & delivering various dashboards & reports for key stakeholders
• Conducting ad hoc analysis for internal partners as requested, including in depth funnel and conversion analysis
• Incorporating industry web analytics best practices and methodologies (e.g., testing and behavioral targeting)
• Supporting the maintenance and development of the web analytics platforms
• Collaborating with internal and external partners to develop performance measurement plans for new product launches or campaigns; define targets and deliverables; and communicate performance results to key stakeholders and leadership team
• Supporting Digital Marketing and Site Merchandising teams and developing strong partnerships with cross-functional and inter-company peers

Experience, Skills & Knowledge

• Exemplary analytical capabilities
• Demonstrated critical thinking and leadership skills
• Understanding of business financials, ROI, & profitability
• Excellent verbal and written communication skills; ability to present complex information in an easy-to-understand manner with clear recommendations based on data insight
• Team-player; ability to work with all business divisions in a proactive manner and drive results
• Adapts easily to changing situations and demonstrates flexibility in juggling prioritiesAbility to provide and articulate Omniture tracking and implementation requirements
• Minimum of 2 year of Adobe Analytics/Omniture or CJA experience; DTM experience a plus
• 2-3 years previous work experience, ideally within the eCommerce and/or Digital Marketing space