Web Analytics Analyst

Ralph Lauren; New York (NY); On-site; USD 68,200 - 88,000; Full time

Job summary

Ralph Lauren Corporation (NYSE:RL) is a global leader in premium lifestyle products and digital commerce. The Analyst of Web Analytics, RLE-NA supports the RalphLauren.com US e-commerce business and reports to the VP of Customer Experience & Insights, helping drive growth for our fast-changing retail platform.

You will develop actionable consumer insights to improve the digital experience, serve as a power user of Adobe Omniture Site Catalyst & Discover, create dashboards for key stakeholders,

Qualifications

• 2+ years with Adobe Analytics/Omniture or CJA.
• 2–3 years in ecommerce or digital marketing.

Responsibilities

• Leading the development of actionable consumer insights to enhance the digital customer experience and drive conversion for the RalphLauren.com site.
• Functioning as a power user of Adobe Omniture Site Catalyst & Discover and other analytics tools.
• Creating, maintaining & delivering dashboards & reports for key stakeholders.
• Conducting ad hoc analysis for internal partners, including funnel and conversion analysis.
• Incorporating analytics best practices and methodologies (testing and behavioral targeting).
• Supporting maintenance and development of the web analytics platforms.
• Collaborating with partners to develop performance measurement plans for new product launches or campaigns; define targets and deliverables; communicate results to leadership.
• Supporting Digital Marketing and Site Merchandising teams and cross-functional peers.

Skills

Analytical thinking

Data storytelling

Communication

Team collaboration

Ecommerce analytics

Tools

Adobe Analytics

SiteCatalyst/Discover

Discover

CJA

Job description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

The Analyst of Web Analytics, RLE-NA supports the RalphLauren.com US e-commerce business within the Ralph Lauren Corporation. Reporting to the VP of Customer Experience & Insights, RLE-NA, this individual will be a key contributor to the success of our fast‑growing retail businesses.

Responsibilities

• Leading the development of actionable consumer insights to enhance the digital customer experience and drive conversion for the RalphLauren.com web site
• Functioning as a power user of Adobe Omniture Site Catalyst & Discover and other analytics tools
• Creating, maintaining & delivering various dashboards & reports for key stakeholders
• Conducting ad hoc analysis for internal partners as requested, including in depth funnel and conversion analysis
• Incorporating industry web analytics best practices and methodologies (e.g. testing and behavioral targeting)
• Supporting the maintenance and development of the web analytics platforms
• Collaborating with internal and external partners to develop performance measurement plans for new product launches or campaigns; define targets and deliverables; and communicate performance results to key stakeholders and leadership team
• Supporting Digital Marketing and Site Merchandising teams and developing strong partnerships with cross‑functional and inter‑company peers

Salary range: $68,200 - $88,000 annually.

Qualifications

• Exemplary analytical capabilities
• Demonstrated critical thinking and leadership skills
• Understanding of business financials, ROI, & profitability
• Excellent verbal and written communication skills; ability to present complex information in an easy-to-understand manner with clear recommendations based on data insight
• Team‑player; ability to work with all business divisions in a proactive manner and drive results
• Adapts easily to changing situations and demonstrates flexibility in juggling prioritiesAbility to provide and articulate Omniture tracking and implementation requirements
• Minimum of 2 years of Adobe Analytics/Omniture or CJA experience; DTM experience a plus
• 2–3 years previous work experience, ideally within the eCommerce and/or Digital Marketing space