Ecommerce Web Analytics Lead – Conversion Insights

BoF Careers; New York (NY); On-site; USD 80,000 - 105,000; Full time

Job summary

Ralph Lauren Corporation is seeking an Analyst of Web Analytics to support the US e-commerce business. You will report to the Web Analytics Manager and contribute to analytics-driven growth for the RalphLauren.com site.

Responsibilities include building dashboards, conducting funnel analyses, and delivering insights to stakeholders. Strong Adobe Analytics experience and collaboration across teams are required.

Qualifications

• Proven ability to translate data into actionable insights.
• Experience with digital analytics platforms and reporting.
• Strong communication of complex data with clear recommendations.

Responsibilities

• Lead development of actionable consumer insights to improve digital CX and drive conversion.
• Operate as power user of Adobe Omniture Suite and other analytics tools.
• Create and maintain dashboards and reports for stakeholders.
• Perform ad hoc analyses including funnel and conversion studies.
• Collaborate with marketing and site teams to measure performance of launches/c campaigns.

Skills

Analytical thinking

Critical thinking

Business acumen

Communication

Team collaboration

Adaptability

Omniture tracking

Adobe Analytics

CJA experience

Ecommerce experience

Tools

Adobe Omniture SiteCatalyst

Adobe Discover

DTM

Adobe Analytics (CJA)

Job description

Ralph Lauren Corporation is seeking an Analyst of Web Analytics to support the US e-commerce business. You will report to the Web Analytics Manager and contribute to analytics-driven growth for the RalphLauren.com site.

Responsibilities include building dashboards, conducting funnel analyses, and delivering insights to stakeholders. Strong Adobe Analytics experience and collaboration across teams are required.