Ecommerce Insights Analyst: Data-Driven Growth

Ralph Lauren

New York (NY)

On-site

USD 85,000 - 120,000

Full time

14 days+

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Job summary

Ralph Lauren North America e-commerce is seeking a Digital Analytics & Insights Analyst to support a data-driven approach across product, marketing and experience. You will help build and optimize analytics suites, dashboards and reports that deliver a comprehensive view of digital performance.

The role partners with Buying & Planning, Marketing, CX and Supply Chain to translate data into actionable recommendations and to drive growth.

Qualifications

  • 2+ years of experience with Adobe Analytics and/or Customer Journey Analytics in an e-commerce environment.
  • Deep understanding of Adobe Analytics tools for analysis, insight generation, data presentation, solution design, implementation, rollout and QA.
  • Excellent analytical and problem-solving skills with attention to detail.
  • Advanced Excel skills (lookups, pivots) and retail math.
  • Strong verbal and written communication with ability to present data insights and recommendations.

Responsibilities

  • Develop, manage, and optimize analytics suites across Adobe Analytics, BI platforms, and data sources to ensure comprehensive measurement capabilities.
  • Partner with Buying & Planning, Marketing, CX and Supply Chain to deliver strategic recommendations for e-commerce growth.
  • Provide in-depth analysis to support optimization of Product/Inventory, Marketing campaigns, and Technology roadmap priorities.
  • Create, maintain, and deliver dashboards and ad-hoc analyses for key stakeholders; lead BI roadmap prioritization and implementation.
  • Identify opportunities to leverage ML/AI to automate analytics tasks and enhance reporting; design and analyze A/B tests; establish KPIs and monitoring frameworks.

Skills

Adobe Analytics
Customer Journey Analytics
Excel
Communication
Data visualization

Tools

DTM
Adobe Launch
Google Analytics
Content Square

Job description

Ralph Lauren North America e-commerce is seeking a Digital Analytics & Insights Analyst to support a data-driven approach across product, marketing and experience. You will help build and optimize analytics suites, dashboards and reports that deliver a comprehensive view of digital performance.

The role partners with Buying & Planning, Marketing, CX and Supply Chain to translate data into actionable recommendations and to drive growth.

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