E-Commerce Web Analytics Lead

Ralph Lauren; New York (NY); On-site; USD 68,200 - 88,000; Full time

Job summary

Ralph Lauren Corporation (NYSE:RL) is a global leader in premium lifestyle products and digital commerce. The Analyst of Web Analytics, RLE-NA supports the RalphLauren.com US e-commerce business and reports to the VP of Customer Experience & Insights, helping drive growth for our fast-changing retail platform.

You will develop actionable consumer insights to improve the digital experience, serve as a power user of Adobe Omniture Site Catalyst & Discover, create dashboards for key stakeholders,

Qualifications

• 2+ years with Adobe Analytics/Omniture or CJA.
• 2–3 years in ecommerce or digital marketing.

Responsibilities

• Leading the development of actionable consumer insights to enhance the digital customer experience and drive conversion for the RalphLauren.com site.
• Functioning as a power user of Adobe Omniture Site Catalyst & Discover and other analytics tools.
• Creating, maintaining & delivering dashboards & reports for key stakeholders.
• Conducting ad hoc analysis for internal partners, including funnel and conversion analysis.
• Incorporating analytics best practices and methodologies (testing and behavioral targeting).
• Supporting maintenance and development of the web analytics platforms.
• Collaborating with partners to develop performance measurement plans for new product launches or campaigns; define targets and deliverables; communicate results to leadership.
• Supporting Digital Marketing and Site Merchandising teams and cross-functional peers.

Skills

Analytical thinking

Data storytelling

Communication

Team collaboration

Ecommerce analytics

Tools

Adobe Analytics

SiteCatalyst/Discover

Discover

CJA

Job description

Ralph Lauren Corporation (NYSE:RL) is a global leader in premium lifestyle products and digital commerce. The Analyst of Web Analytics, RLE-NA supports the RalphLauren.com US e-commerce business and reports to the VP of Customer Experience & Insights, helping drive growth for our fast-changing retail platform.

You will develop actionable consumer insights to improve the digital experience, serve as a power user of Adobe Omniture Site Catalyst & Discover, create dashboards for key stakeholders,