Ralph Lauren Web Analytics Analyst

BoF Careers; New York (NY); On-site; USD 80,000 - 105,000; Full time

Job summary

Ralph Lauren Corporation is seeking an Analyst of Web Analytics to support the US e-commerce business. You will report to the Web Analytics Manager and contribute to analytics-driven growth for the RalphLauren.com site.

Responsibilities include building dashboards, conducting funnel analyses, and delivering insights to stakeholders. Strong Adobe Analytics experience and collaboration across teams are required.

Qualifications

• Proven ability to translate data into actionable insights.
• Experience with digital analytics platforms and reporting.
• Strong communication of complex data with clear recommendations.

Responsibilities

• Lead development of actionable consumer insights to improve digital CX and drive conversion.
• Operate as power user of Adobe Omniture Suite and other analytics tools.
• Create and maintain dashboards and reports for stakeholders.
• Perform ad hoc analyses including funnel and conversion studies.
• Collaborate with marketing and site teams to measure performance of launches/c campaigns.

Skills

Analytical thinking

Critical thinking

Business acumen

Communication

Team collaboration

Adaptability

Omniture tracking

Adobe Analytics

CJA experience

Ecommerce experience

Tools

Adobe Omniture SiteCatalyst

Adobe Discover

DTM

Adobe Analytics (CJA)

Job description

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

The Analyst of Web Analytics, RLE-NA supports the RalphLauren.com US e-commerce business within the Ralph Lauren Corporation. Reporting to the Web Analytics Manager, this individual will be a key contributor to the success of our fast-growing retail businesses.

Essential Duties & Responsibilities

• Leading the development of actionable consumer insights to enhance the digital customer experience and drive conversion for the RalphLauren.com web site
• Functioning as a power user of Adobe Omniture Site Catalyst & Discover and other analytics tools
• Creating, maintaining & delivering various dashboards & reports for key stakeholders
• Conducting ad hoc analysis for internal partners as requested, including in depth funnel and conversion analysis
• Incorporating industry web analytics best practices and methodologies (e.g., testing and behavioral targeting)
• Supporting the maintenance and development of the web analytics platforms
• Collaborating with internal and external partners to develop performance measurement plans for new product launches or campaigns; define targets and deliverables; and communicate performance results to key stakeholders and leadership team
• Supporting Digital Marketing and Site Merchandising teams and developing strong partnerships with cross-functional and inter-company peers

Experience, Skills & Knowledge

• Exemplary analytical capabilities
• Demonstrated critical thinking and leadership skills
• Understanding of business financials, ROI, & profitability
• Excellent verbal and written communication skills; ability to present complex information in an easy-to-understand manner with clear recommendations based on data insight
• Team-player; ability to work with all business divisions in a proactive manner and drive results
• Adapts easily to changing situations and demonstrates flexibility in juggling priorities
• Ability to provide and articulate Omniture tracking and implementation requirements
• Minimum of 2 year of Adobe Analytics/Omniture or CJA experience; DTM experience a plus
• 2-3 years previous work experience, ideally within the eCommerce and/or Digital Marketing space