VP, Upscale Brands Strategy & Growth

Choice Hotels International; North Bethesda (MD); On-site; USD 250,000 - 300,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Paid time-off and holidays

Retirement benefits

Stock awards via LTI Plan

Discounts at Choice hotels

Job summary

Choice Hotels International in North Bethesda, MD seeks a strategic, results-driven VP and Segment Lead for Upscale Brands to shape seven-brand portfolio strategy, growth, and profitability across the enterprise. This executive partners across commercial, marketing, development, operations, loyalty, technology and franchise services, while engaging with current and prospective owners and operators.

Based in Pike & Rose with travel as needed, you will lead a matrixed organization, drive guest

Qualifications

• Bachelor’s degree in Hotel Management or Business Management required.
• Master’s degree preferred.
• 10+ years of progressive operational experience with a major hotel group.
• 5+ years upscale hotel management experience.
• P&L accountability for multi-unit portfolio.

Responsibilities

• Lead long-term brand strategy and performance for Upscale portfolio.
• Partner with Marketing/Distribution, Loyalty, and Technology to drive growth and guest experience.
• Direct multi-year strategic brand plans across functions.
• Collaborate with franchisees on initiatives and execution.
• Build scalable learning and engagement to strengthen owner knowledge.

Skills

Strategic Leadership

Business & Financial Acumen

Influence & Collaboration

Executive Communication

Agility & Results

Education

Bachelor’s degree in Hotel Management or Business Management

Master’s degree preferred

Tools

Microsoft Office Suite

Job description

Choice Hotels International in North Bethesda, MD seeks a strategic, results-driven VP and Segment Lead for Upscale Brands to shape seven-brand portfolio strategy, growth, and profitability across the enterprise. This executive partners across commercial, marketing, development, operations, loyalty, technology and franchise services, while engaging with current and prospective owners and operators.

Based in Pike & Rose with travel as needed, you will lead a matrixed organization, drive guest