Senior Brand Programs Lead - Multi-Brand Ops

Choice Hotels International, Inc.; North Bethesda (MD); On-site; USD 114,000 - 135,000; Full time

Benefits offered by this job

Competitive compensation and benefits

Paid time off and holidays

Retirement and health benefits

Employee recognition programs

Hotel discounts

Job summary

Choice Hotels International, Inc. seeks a Brand Operations Senior Manager to lead the development, execution, and continuous improvement of brand programs across a multi-brand portfolio.

This role independently drives complex initiatives from concept through to measurement, partnering with Finance, Analytics, and field teams to align stakeholders and ensure guest and operator value. The ideal candidate has 5+ years in hospitality/brand operations or related fields, with strong PowerPoint/Excel

Qualifications

• Strategic thinking and ability to operate through ambiguity
• Strong communication and executive‑level presentation skills
• Project and portfolio management capabilities
• Leadership and cross‑functional collaboration

Responsibilities

• Lead development, planning, and optimization of priority brand programs
• Evaluate opportunities with financial considerations and ROI
• Manage end‑to‑end pilots, implementation, and measurement
• Coordinate governance, risks, and dependencies across teams
• Prepare leadership‑ready materials and communications

Job description

Choice Hotels International, Inc. seeks a Brand Operations Senior Manager to lead the development, execution, and continuous improvement of brand programs across a multi-brand portfolio.

This role independently drives complex initiatives from concept through to measurement, partnering with Finance, Analytics, and field teams to align stakeholders and ensure guest and operator value. The ideal candidate has 5+ years in hospitality/brand operations or related fields, with strong PowerPoint/Excel