Global Commercial & Brand Operations Director

Choice Hotels International, Inc.; North Bethesda (MD); On-site; USD 188,000 - 221,000; Full time

Benefits offered by this job

Annual bonus

Stock awards (LTI)

Job summary

Choice Hotels International, Inc. is seeking a Senior Director, International Commercial Performance & Brand Operations to lead and drive commercial initiatives and brand operations across international markets from North Bethesda, MD.

You will translate strategies into market plans, oversee global franchise performance, and collaborate with HQ and regional leaders. The role requires 8+ years in strategy or hospitality leadership, with travel 20–30% domestically and internationally.

Qualifications

• 8+ years of progressive leadership experience in strategy, brand operations, or hospitality.
• Experience coordinating multi-regional commercial or operational strategies.

Responsibilities

• Develop and implement international commercial strategies across markets to drive topline growth.
• Align regional and discipline teams to activate commercial priorities.
• Lead international brand operations strategy ensuring brand standards with local adaptation.

Skills

Global leadership

Strategic planning

Cross-functional collaboration

Stakeholder management

Market expansion

Executive presence

Education

Bachelor's in Business/Marketing/Hospitality

MBA preferred

Tools

Microsoft Office

Job description

Choice Hotels International, Inc. is seeking a Senior Director, International Commercial Performance & Brand Operations to lead and drive commercial initiatives and brand operations across international markets from North Bethesda, MD.

You will translate strategies into market plans, oversee global franchise performance, and collaborate with HQ and regional leaders. The role requires 8+ years in strategy or hospitality leadership, with travel 20–30% domestically and internationally.