Loyalty Strategy Lead — Remote, Impact & Growth

Choice Hotels International; North Bethesda (MD); On-site; USD 124,000 - 145,000; Full time

Benefits offered by this job

Competitive compensation and benefits

Paid time-off and holidays

Retirement and health savings benefits

Employee recognition programs

Hotel discounts worldwide

Job summary

Choice Hotels International in North Bethesda, MD, seeks a Senior Manager, Loyalty Strategy to lead the strategic execution of the Choice Privileges program. You will design benefits, tier architecture, and earn‑and‑burn mechanics while partnering with Marketing, Digital, Revenue Management, Finance, and Technology to shape the end‑to‑end member experience.

You will manage a small team, maintain dashboards for enrollments and repeat stays, and drive commercial performance and currency health,

Qualifications

• 5+ years of experience in strategy, consulting, strategic finance, or transformation, preferably in hospitality loyalty programs.
• 2+ years of people-management experience with success developing individual contributors.
• Proven analytics and strategy leadership driving data-based results.
• Experience in business modeling and driving commercial performance with analytics.
• Ability to manage projects within a team across multiple departments.
• Ability to navigate ambiguous, complex projects with tight timelines.
• Uphold Choice’s Values & Performance Principles in all actions.

Responsibilities

• Lead end-to-end loyalty program strategy, including member value proposition, tier architecture, and personalization.
• Translate priorities into a build–measure–learn cadence and report results to shape roadmaps.
• Partner with Marketing, Digital, and Product to optimize the member journey and enrollment.
• Own loyalty program economics, including fees, points, and cash components.
• Forecast redemption velocity and liability, delivering regular health reports on currency.
• Set targets for member acquisition and repeat-stay; drive lifecycle and win-back initiatives.
• Build and lead a team of 2–4; maintain dashboards on key loyalty metrics for leadership.

Skills

Strategy development

People management

Data-driven decision making

Project management

Executive communication

Education

Bachelor’s degree in Hospitality Management / Business / Finance

Tools

SQL

Excel

Tableau

Power BI

Looker

CRM systems

Python or R

Job description

Choice Hotels International in North Bethesda, MD, seeks a Senior Manager, Loyalty Strategy to lead the strategic execution of the Choice Privileges program. You will design benefits, tier architecture, and earn‑and‑burn mechanics while partnering with Marketing, Digital, Revenue Management, Finance, and Technology to shape the end‑to‑end member experience.

You will manage a small team, maintain dashboards for enrollments and repeat stays, and drive commercial performance and currency health,