VP, Sales Enablement & Process Excellence

Peak Event Services, Inc.; United States; On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Monthly bonus

PTO & holidays

Medical/Dental/Vision

Life and AD&D

Disability insurance

Telehealth

FSAs

EAP

401(k) with match

Job summary

Peak Event Services, Inc. is seeking a VP, Sales Center of Excellence to unify and optimize our regional sales systems.

This enablement role focuses on creating a single, scalable process, incentive architecture, and training programs that drive performance without direct regional sales management. The position drives cross-functional collaboration with Finance, HR, Marketing, IT, and regional Presidents to standardize practices, improve capacity, and deliver consistent pipeline insights across

Qualifications

• 8+ years of sales leadership, sales operations, or sales enablement experience, ideally in a multi-region or multi-site organization.
• Experience designing or managing sales incentive and compensation programs.
• Strong influence and cross-functional leadership skills; drives results through influence rather than direct authority over regional sales teams.
• Comfort operating as a coach and enabler rather than the direct manager of a large sales force.
• Practical, data-driven approach to process: standardize what works and measure effectiveness.
• Experience partnering with regional/local leadership to leverage, share, and enable best practice sales processes and tools.
• Experience partnering with Marketing on lead generation strategy.

Responsibilities

• Identify high-performing sales practices across regions and codify into a single, standard sales process and playbook, with room for local differences.
• Run a regular cadence for regional sales leaders to share what's working and what isn't.
• Drive adoption of proven practices across regions and track persistence.
• Serve as the central point of visibility into sales performance trends across all regions.
• Design and manage sales incentive plans, spiffs, and recognition programs.
• Partner with Finance, HR, and regional/local leadership on commission and bonus structures, payout mechanics, and plan documentation.
• Monitor plan effectiveness and recommend adjustments based on results and market conditions.

Skills

Sales leadership

Sales operations

Sales enablement

Cross-functional leadership

Coaching & enablement

Education

Bachelor's degree in Business, Sales, Marketing, or related field

Tools

Salesforce

HubSpot

Job description

From weddings and celebrations to corporate gatherings and major sporting productions, our team works behind the scenes to bring events to life. We take pride in delivering exceptional experiences, embracing creativity, and making every event run seamlessly.

We believe extraordinary events start with extraordinary people. If you take pride in your work, enjoy collaborating with a supportive team, and want to be part of something bigger, you'll feel at home here.

About the Role

Bright is growing across multiple regions, and each one has built sales practices that work in its market. The VP, Sales Center of Excellence builds the shared sales system underneath all of them: one sales process, the incentive plans that reward the right behaviors, the training and career path that develop our people, and the tools and data that let sellers spend their time with clients.

This is an enablement role, not a line sales role. Regional Presidents own their regional P&L, sales targets, and the direct management of their sales teams. This role does not carry a sales quota or manage regional sellers directly. It drives results by finding what works in one region and making it standard everywhere, and by owning the programs every region depends on.

What You'll Do

Sales Process & Best Practices

• Identify high-performing sales practices across regions and codify them into a single, standard sales process and playbook, with room for genuine local market differences.
• Run a regular cadence for regional sales leaders to share what's working and what isn't.
• Drive adoption of proven practices across regions and track whether they stick.
• Serve as the central point of visibility into sales performance trends across all regions.

Incentives & Compensation

• Design and manage sales incentive plans, spiffs, and recognition programs that motivate the right behaviors, including new business, retention, repeat business, and margin.
• Partner with Finance, HR, and regional/local leadership on commission and bonus structures, payout mechanics, and plan documentation.
• Monitor plan effectiveness and recommend adjustments based on results and market conditions.
• Ensure plans are administered consistently and fairly across all regions.

Talent Pipeline & Selling Capacity

• Build and run a company-wide Event Coordinator to Event Director development path: recruiting profiles, training curriculum, readiness criteria, and promotion standards, in partnership with HR and Regional Presidents.
• Design and deliver onboarding and ongoing training for sales reps and sales leaders, with a focus on reducing ramp time for new hires.
• Diagnose and remove the administrative work that pulls Event Directors away from clients, increasing selling time and the volume each Event Director can handle without burnout.
• Partner with HR on sales role profiles, career pathing, and performance standards.
• Set CRM standards, deal-stage definitions, and data practices so every region reports pipeline the same way.
• Improve forecast accuracy and give leadership a clear, consistent view of pipeline health.
• Partner with IT and Operations to evaluate and deploy CRM, sales automation, and AI tools that measurably reduce administrative workload for the field.
• Build and maintain sales collateral, reference materials, and reporting.
• Partner with Finance to establish discount guidelines, approval rules, and margin guardrails that apply across regions. Overall pricing strategy remains with executive leadership.
• Improve quote-to-contract workflows and quote turnaround time.

Cross-Functional Partnership

• Partner with Regional Presidents as a coach and resource, providing tools, programs, and strategic guidance on a dotted-line basis.
• Partner with Marketing on lead generation, campaigns, and launches that support sales execution.
• Represent the voice of the field sales organization in company strategy and planning discussions.
• Directly manage a Sales Process Manager responsible for CRM administration, sales reporting and analytics, and process documentation.
• Set priorities and direction for sales process improvement initiatives.

What Makes Us Special

Compensation and Benefits

• Competitive pay + monthly bonus opportunity
• Paid time off and company holidays
• Medical, Dental, and Vision Insurance
• Company-Paid Basic Life and AD&D Insurance
• Short-Term and Long-Term Disability
• Telehealth and Wellness programs
• Flexible Spending Accounts (FSAs)
• Employee Assistance Program
• 401(k) with employer matching

Our Culture & Work

• A team that has your back: We work across sales, warehouse, logistics, and operations to make every event successful. When challenges come up, our teams step in and support each other.
• Work that creates real moments: Every event represents something meaningful—a wedding, a celebration, a milestone, or a major gathering. Our work helps create experiences people remember for years.
• Pride in craft and reliability: We deliver consistently and professionally. Our team cares about the details, the quality of our products, and the experience we provide.
• Opportunities to grow: As we continue to expand, we invest in development, training, and career growth across roles, departments, and locations.
• Innovation and creativity: We encourage fresh ideas and empower our teams to find new ways to deliver exceptional events.
• Fun with impact: We work hard, support each other, and take pride in being part of something meaningful.

Requirements

What You Bring

Required

• 8+ years of sales leadership, sales operations, or sales enablement experience, ideally in a multi-region or multi-site organization.
• Experience designing or managing sales incentive and compensation programs.• Experience building sales training, onboarding, or talent development programs.
• Strong influence and cross-functional leadership skills. This role drives results through influence rather than direct authority over regional sales teams.
• Comfort operating as a coach and enabler rather than the direct manager of a large sales force.
• Practical, data-driven approach to process: you standardize what works and measure whether it's working.
• Experience partnering with regional and local leadership to leverage, share, and enable best practice sales processes and tools.
• Experience partnering with Marketing on lead generation strategy.

Preferred

• Experience in event rentals, hospitality, or related industries.
• Hands-on familiarity with CRM systems (Salesforce, HubSpot, or similar) and sales automation tools.
• Experience partnering with Finance and HR on compensation plan design.
• Bachelor's degree in Business, Sales, Marketing, or a related field, or equivalent experience.