VP, Programmatic Growth & Digital Media

Publicis Groupe; New York (NY); On-site; USD 149,000 - 215,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Disability coverage

401K

Parental & family care leave

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe seeks a VP, Programmatic to lead programmatic practices and scalable campaign execution across PepsiCo brands. You will advocate Precision models, guide strategy, and manage a team of experts to deliver optimized campaigns.

The role emphasizes data-driven decisions, cross-functional collaboration, and growth through client management. The ideal candidate brings extensive digital media buying experience across addressable display, video, social, search, and mobile, with strong

Qualifications

• 8+ years in digital media or account planning with insights on consumer segments.
• 5+ years with increasing responsibility in an agency or media company.
• Programmatic Marketing subject matter expertise.
• Excellent interpersonal, verbal, written communication, and presentation skills.
• Ability to lead projects independently and collaborate with internal/external teams.
• In-depth understanding of digital advertising landscape from media planning or sales perspective.

Responsibilities

• Manage a team of experts owning programmatic execution of client campaigns.
• Balance multiple clients, stakeholders, priorities, and deadlines.
• Oversee Precision output and ensure strong planning recommendations for channel mix and budgets.
• Collaborate with partners across platforms, data, and inventory for new opportunities.
• Maintain knowledge of media landscape and analytics tools (DSPs, CDPs, DMPs).
• Drive growth of current and prospective accounts and team development.

Skills

Programmatic marketing

Client management

Team leadership

Analytical thinking

Presentation skills

Excel & PowerPoint

Education

B.S. or MBA in Marketing

Tools

DSP

DMP

CDP

Job description

Publicis Groupe seeks a VP, Programmatic to lead programmatic practices and scalable campaign execution across PepsiCo brands. You will advocate Precision models, guide strategy, and manage a team of experts to deliver optimized campaigns.

The role emphasizes data-driven decisions, cross-functional collaboration, and growth through client management. The ideal candidate brings extensive digital media buying experience across addressable display, video, social, search, and mobile, with strong