VP, Audience Strategy & Growth

Publicis Groupe Holdings B.V; El Segundo (CA); On-site; USD 160,000 - 245,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401K

Paid time off

Parental and family care leave

Job summary

Publicis Groupe is seeking a Vice President, Audience Strategy to leverage data and analytics to drive audience strategy and actionable insights for internal agencies and clients. The role requires strong analytical skills, cross-functional collaboration, and expertise across online/offline media, with knowledge of ad tech platforms.

Ideal candidates will have senior leadership experience, strong communication skills, and a track record in driving audience-focused initiatives across TV, display,

Qualifications

• 10+ years of Digital Media experience at VP level with progressive responsibilities.
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Responsibilities

• Work directly with clients and internal teams to establish a clear vision, core behaviors, and ways of working for an audience-first approach to brand strategy.
• Define and guide new workflows enabling audience strategy to inform creative, content, media, and analytics.
• Apply proprietary audience intelligence to answer business challenges and uncover opportunities.
• Build trusted relationships with decision-makers to foster new business opportunities.
• Participate in new business pitches as required.
• Drive high-performance culture through networking, performance management, and engagement.

Skills

Audience strategy

Data analytics

Leadership

Communication

Storytelling

Problem solving

Tools

Tableau

R

Microsoft Excel

PowerPoint

Google Analytics

Epsilon Identity

Job description

Publicis Groupe is seeking a Vice President, Audience Strategy to leverage data and analytics to drive audience strategy and actionable insights for internal agencies and clients. The role requires strong analytical skills, cross-functional collaboration, and expertise across online/offline media, with knowledge of ad tech platforms.

Ideal candidates will have senior leadership experience, strong communication skills, and a track record in driving audience-focused initiatives across TV, display,