VP, Performance Marketing

Lensa; Baton Rouge (LA); Remote; USD 180,000 - 220,000; Full time

Job summary

Dodge Construction Network is seeking a strategic VP of Performance Marketing to drive digital growth in Baton Rouge. This remote role involves overseeing customer acquisition, marketing analytics, and website performance, and leading a team to enhance digital marketing effectiveness. Candidates should have over 10 years of performance marketing experience and a proven track record in managing multi-channel campaigns.

Benefits

Market competitive salary

Comprehensive benefits

Annual discretionary performance bonus

Qualifications

• 10+ years of marketing experience with deep expertise in performance/growth marketing.
• Experience managing multi-channel campaigns and leading teams.
• Strong command of SEO/SEM and marketing analytics.

Responsibilities

• Lead digital acquisition across paid search, social, and SEO.
• Own website performance, driving conversion strategies.
• Manage cross-functional collaboration to drive demand and conversion.

Skills

Performance Marketing

SEO

Analytics

A/B Testing

Customer Acquisition

Education

Bachelor's degree in a related field

Tools

Google Analytics

SEMrush

Moz

Salesforce

Tableau

Job description

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Lensa is the leading career site for job seekers at every stage of their career. Our client, Dodge Construction Network, is seeking professionals in Baton Rouge, LA. Apply via Lensa today!

VP, Performance Marketing

Location: Remote, United States, United States

Description

Dodge Construction Network (Dodge) is seeking a data-driven, strategic VP,Performance Marketing to lead our digital growth engine. This role will own customer acquisition, website and content performance, and marketing analytics. You’ll oversee a high-leverage team — including our Director of Content and Marketing Analytics Manager — and manage agency partnerships to drive results at scale.

Thisis afull timepositionandreports directly to theChief Marketing Officer.

Preferred Location

This is a remote,home-officebasedrole and candidates located in thecontinentalUnitedStateswill be considered

Travel Requirements

Expected travel is10%forthis role

Essential Functions

• Lead digital acquisition across all channels: paid search, paid social, programmatic, SEO, affiliate, and retargeting
• Own website performance: Drive conversion strategy and Conversion Rate Optimization (CRO) across company-managed websites and landing pages, including primary ownership of Construction.com
• Act as the key liaison with internal engineering and/or external development partners to scope, prioritize, and implement website enhancements or technical changes
• Oversee content performance: Collaborate with the Director of Content to ensure content drives pipeline impact and aligns with SEO best practices
• Drive SEO/SEM strategy and execution: Use tools like SEMrush, Moz, and Google Analytics to optimize visibility and efficiency
• Lead marketing analytics: Partner with the Marketing Analytics Manager to develop dashboards, track KPIs, and deliver actionable insights
• Manage agency relationships: Own performance agency oversight and ensure external partners deliver against benchmarks
• Forecast, budget, and report: Own planning and accountability for digital performance metrics and spend
• Collaborate cross-functionally: Align with Product Marketing, Sales, and RevOps to drive demand and conversion
• Partner with Rev Ops to define and continue to refine lead prioritization logic
  
  

Education Requirement

Bachelor’s degreein a related fieldor equivalent education and work experience

Required Experience , Knowledge And Skills

• 10+ years of marketing experience with deep expertise in performance/growth marketing
• Proven leadership in managing multi-channel campaigns and full-funnel optimization
• Experience managing and developing high-performing teams (content, analytics, digital)
• Strong command of SEO/SEM, analytics, attribution modeling, and A/B testing
• Fluency with tools like SEMrush, Moz, Salesforce, Google Analytics, and Tableau/Looker
• Track record of building and scaling digital programs that drive revenue growth
• Strong executive presence with excellent communication and influence skills
  
  

About Dodge Construction Network

Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities.Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success.We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement.

Dodge is the catalyst for modern construction.

Salary Disclosure

Base Salary R ange: $ 180,000-$220,000

This represents the expected salary range for this job requisition. Final offers may vary from the amount listed based on factors including geography, candidate experience and expertise, and otherjob-relatedfactors.Dodge Construction Network’scompensation and rewards package for full time roles includes a market competitive salary,comprehensive benefits, and, for applicable roles,uncappedcommissions plans or an annual discretionary performance bonus.

For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the future require sponsorship for employment visa status.

A b ackground check is required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job and consistent with all federal state and local ordinances.

Reasonable Accommodation

Dodge Construction Network is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email [e-mail] .

Equal Employment Opportunity Statement

Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

#DE-Remote

#DE-2025

If you have questions about this posting, please contact [e-mail]

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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