Director of Digital Marketing

JETSET Pilates®; Orlando (FL); Remote; USD 180,000 - 200,000; Full time

Job summary

JETSET Pilates, a rapidly growing boutique fitness brand, seeks a strategic Director of Digital Marketing to drive digital growth and optimize the full digital funnel. The role involves leading performance marketing initiatives, managing agency relationships, and collaborating cross-functionally to enhance the brand's online presence. This leadership position offers a competitive salary and flexible remote work while contributing to JETSET's exciting expansion.

Benefits

Flexible remote work environment

Competitive salary and benefits

Opportunities to shape and scale digital marketing

Qualifications

• 7+ years in digital marketing with focus on performance media and SEO.
• Experience in franchise or high-growth consumer brands preferred.
• Strong analytical skills with data-driven decision-making approach.

Responsibilities

• Lead digital acquisition strategy and performance marketing initiatives.
• Oversee CRM, SEO strategy, and social media performance.
• Monitor campaign performance KPIs and reporting.

Skills

Digital marketing

Performance media

SEO

CRM

Social media

Project management

Analytical skills

Education

Bachelor's degree in Marketing or related field

Tools

Meta Ads Manager

Google Ads

Google Analytics 4

Job description

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Job Title: Director of Digital Marketing

Location: Remote

Reports To: VP of Marketing

Introduction to JETSET Franchising

At JETSET Franchising, we operate a boutique franchise concept called JETSET Pilates, offering Modern Pilates classes and a range of fitness-related products, including apparel, beverages, merchandise, and accessories, to our valued clients (B2C). As a franchisor, our company's core functions encompass franchise sales, marketing, training, and support to our franchisees. Our central business strategy revolves around maintaining a strong brand image and delivering an unparalleled Modern Pilates experience to our clients. We pride ourselves at fostering excellent relationships with our franchisees and in-studio clients.

JETSET Pilates is a fast-growing boutique fitness brand known for redefining movement, building strong communities, and delivering exceptional experiences. With studios across the U.S. and internationally, we are seeking a Director of Digital Marketing to lead our digital growth strategy, drive performance marketing initiatives, and build a scalable digital ecosystem that supports both brand-wide and studio-level success.

About The Role

We are seeking a strategic and data-driven Director of Digital Marketing to lead JETSET’s digital performance, CRM, and social media strategy. This role is responsible for growing our brand online, improving acquisition and retention KPIs, and optimizing the full digital funnel, from paid media to owned channels. You will manage key agency relationships, collaborate closely with our Field and Content teams, and support franchisees with localized execution across web, email, and social.

Digital Strategy & Performance Marketing

• Own digital acquisition strategy across Meta, Google, TikTok, and emerging platforms
• Lead campaign planning and execution across paid social, paid search, and display channels
• Partner with agencies to optimize ROAS, CPL, and studio traffic outcomes
• Align digital campaigns with brand messaging and promotional calendar
  
  
  

SEO, Web & Conversion Optimization

• Oversee SEO strategy and website performance (parent and child pages)
• Improve site UX and conversion paths in partnership with the web development team
• Monitor analytics and reporting tools to uncover insights and prioritize enhancements
  
  
  

CRM & Lifecycle Marketing

• Develop and execute email, SMS, and lead nurture journeys
• Build automation flows that improve trial conversion, retention, and reactivation
• Collaborate with HQ and studios to ensure CRM communications are timely and brand-aligned
  
  
  

Social Media Strategy & Performance

• Own the social media strategy and content calendar for brand-owned channels
• Define performance KPIs and oversee reporting across platforms
• Collaborate with the Content Marketing Manager on execution, while providing strategic direction
• Partner with Field Marketing to provide best practices and local social support
  
  
  

Cross-Functional Leadership & Collaboration

• Work closely with Field Marketing, Franchise Operations/Support & Services, and Content teams to align digital priorities
• Serve as the strategic lead for agency and vendor partnerships (media, SEO, web)
• Contribute to brand campaign planning, testing new media channels and tactics
• Support franchisees with scalable digital toolkits and education
  
  
  

Reporting & Analytics

• Monitor and report on campaign performance and KPIs, including ROMI, CPL, CAC, and LTV
• Present findings and recommendations to the executive team and franchise network
• Build dashboards to support ongoing optimization
  
  
  

Qualifications

• 7+ years in digital marketing, with a focus on performance media, SEO, CRM, and social
• Experience in franchise, fitness, health & wellness, or high-growth consumer brands preferred
• Deep knowledge of Meta Ads Manager, Google Ads, GA4, CRM, and SEO best practices
• Strong analytical skills with a data-driven approach to decision-making
• Experience leading agencies and managing vendor relationships
• Excellent cross-functional communication and project management skills
  
  
  

What We Offer

• Leadership role within a mission-driven, fast-scaling brand
• Flexible remote work environment
• Opportunities to shape and scale JETSET’s digital marketing function
• Competitive salary and benefits
• A front-row seat to JETSET’s national expansion
  
  
  

To Apply

If you’re a strategic digital leader who thrives in a fast-paced, entrepreneurial environment and is passionate about scaling high-impact marketing programs, we’d love to meet you. Please submit your resume and a brief cover letter sharing why you’re the perfect fit for the Director of Digital Marketing role at JETSET Pilates.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Wellness and Fitness Services

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