VP, Performance Marketing

Lensa; Atlanta (GA); Remote; USD 180,000 - 220,000; Full time

Job summary

Dodge Construction Network is looking for a data-driven VP of Performance Marketing to lead digital growth. This remote position involves overseeing customer acquisition, website performance, and a high-leverage team while driving results using advanced marketing analytics. Candidates must possess a strong background in multi-channel marketing and leadership.

Qualifications

• 10+ years of marketing experience with deep expertise in performance/growth marketing.
• Experience managing and developing high-performing teams (content, analytics, digital).
• Proven leadership in managing multi-channel campaigns and full-funnel optimization.

Responsibilities

• Lead digital acquisition across all channels: paid search, paid social, programmatic, SEO.
• Own website performance: manage Conversion Rate Optimization across company-managed websites.
• Oversee content performance and ensure alignment with SEO best practices.

Skills

Performance Marketing

SEO/SEM

Analytics

A/B Testing

Multi-Channel Campaign Management

Education

Bachelor’s degree in a related field

Tools

SEMrush

Moz

Google Analytics

Salesforce

Tableau/Looker

Job description

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VP, Performance Marketing

Location: Remote, United States

Description

Dodge Construction Network (Dodge) is seeking a data-driven, strategic VP, Performance Marketing to lead our digital growth engine. This role will own customer acquisition, website and content performance, and marketing analytics. You’ll oversee a high-leverage team — including our Director of Content and Marketing Analytics Manager — and manage agency partnerships to drive results at scale.

This is a full-time position and reports directly to the Chief Marketing Officer.

Preferred Location

This is a remote, home-office-based role, and candidates located in the continental United States will be considered.

Travel Requirements

Expected travel is 10% for this role.

Essential Functions

• Lead digital acquisition across all channels: paid search, paid social, programmatic, SEO, affiliate, and retargeting
• Own website performance: Drive conversion strategy and Conversion Rate Optimization (CRO) across company-managed websites and landing pages, including primary ownership of Construction.com
• Act as the key liaison with internal engineering and/or external development partners to scope, prioritize, and implement website enhancements or technical changes
• Oversee content performance: Collaborate with the Director of Content to ensure content drives pipeline impact and aligns with SEO best practices
• Drive SEO/SEM strategy and execution: Use tools like SEMrush, Moz, and Google Analytics to optimize visibility and efficiency
• Lead marketing analytics: Partner with the Marketing Analytics Manager to develop dashboards, track KPIs, and deliver actionable insights
• Manage agency relationships: Own performance agency oversight and ensure external partners deliver against benchmarks
• Forecast, budget, and report: Own planning and accountability for digital performance metrics and spend
• Collaborate cross-functionally: Align with Product Marketing, Sales, and RevOps to drive demand and conversion
• Partner with Rev Ops to define and continue to refine lead prioritization logic

Education Requirement

Bachelor’s degree in a related field or equivalent education and work experience.

Required Experience, Knowledge, and Skills

• 10+ years of marketing experience with deep expertise in performance/growth marketing
• Proven leadership in managing multi-channel campaigns and full-funnel optimization
• Experience managing and developing high-performing teams (content, analytics, digital)
• Strong command of SEO/SEM, analytics, attribution modeling, and A/B testing
• Fluency with tools like SEMrush, Moz, Salesforce, Google Analytics, and Tableau/Looker
• Track record of building and scaling digital programs that drive revenue growth
• Strong executive presence with excellent communication and influence skills

About Dodge Construction Network

Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is rooted in empowering customers with transformative insights to support business expansion and success. We serve decision-makers who seek reliable growth and value relationships built on trust. By combining proprietary data with cutting-edge software, we deliver essential intelligence to help our customers excel. We propel the construction industry forward by transforming data into tangible guidance and driving advancement.

Dodge is the catalyst for modern construction.

Salary Disclosure

Range: $180,000-$220,000. Final offers may vary based on geography, experience, and other factors. Our compensation package includes a competitive salary, benefits, and possibly commissions or bonuses.

Legal and Equal Opportunity Statements

We only consider candidates authorized to work in the U.S. without sponsorship now or in the future. A background check is required after a conditional offer. We are committed to diversity and equal employment opportunity, welcoming applicants regardless of age, race, gender, disability, veteran status, etc.

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#DE-2025

If you have questions, contact [e-mail]

Additional Details

• Seniority level: Executive
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: IT Services and IT Consulting