VP of Performance Marketing | Fully Remote JN -062025-161503

Goodwin Recruiting; New York (NY); Remote; USD 160,000 - 200,000; Full time

Job summary

A leading company in the beauty industry is seeking a well-experienced VP of Performance Marketing to drive their digital marketing efforts. The fully remote position requires significant experience with DTC brands and a proven track record in managing large marketing budgets and analytical tasks. The ideal candidate will possess strong leadership skills and a deep understanding of customer acquisition strategies.

Benefits

Competitive base salary up to $200k

Significant structured bonus plan

100% employer-paid health insurance

Dental, vision, life, and pet insurance offered

6 paid holidays

401(k) with company match

Qualifications

• 5+ years of digital marketing experience focused on customer acquisition.
• Extensive knowledge of Meta ad spend management.
• Expertise in handling large datasets and statistical analysis.

Responsibilities

• Manage significant marketing budgets effectively.
• Develop strategies to drive acquisition for a DTC brand.
• Collaborate with stakeholders to ensure alignment with company goals.

Skills

Customer acquisition

Digital marketing

Analytical skills

Excel

Job description

VP of Performance Marketing | Fully Remote JN -062025-161503

VP of Performance Marketing | Fully Remote JN -062025-161503

To Apply for this Job Click Here

Our client is a beauty industry leader that is looking for a well-experienced

To Apply for this Job Click Here

Our client is a beauty industry leader that is looking for a well-experienced VP of Performance Marketing with a strong digital marketing professional background to support their robust, growing brand. Only candidates who are currently employed with a digital-first CPG DTC brand will be considered.

VP Of Performance Marketing Perks

• Competitive base salary up to $200k
• Significant structured bonus plan
• Fully Remote role - work from anywhere in the US
• 100% employer-paid health insurance for the employee
• Dental, vision, life, and pet insurance offered
• 6 paid holidays
• 401(k) with company match
  
  

VP Of Performance Marketing Requirements

• Currently employed for 1+ year with a strong career progression (self-employment, contract or consultancy will not be considered)
• CPG performance marketing experience within the last two years, marketing a specific physical product DTC that is not an established/household brand
• 5+ years of digital marketing experience heavily focused on customer acquisition, ideally in an e-commerce, digital-first brand in a significant growth stage including annual revenues from $50- $150MM
• Responsible for over $800k/month Meta ad spend for ONE brand in current role
• Hands-on keyboard experience in current role (not just supervising others)
• Expertise in Excel (SQL is a plus). Comfortable working with large datasets and have an in-depth understanding of statistical analysis
• Experience and passionate opinions about attribution model ‘fit’ (MMM, MCA, etc.)
• Managing marketing budget and evaluate the performance
• Ability and desire to commit to this role full-time. Side gigs and professional consulting cannot be done in conjunction with this role; a corresponding non-compete is required.
• Must be legally authorized to work in the United States without sponsorship now or in the future
  
  

At Goodwin Recruiting, we are committed to our core values and providing world class customer service. We are committed to helping our clients navigate and comply with the complex and ever-changing labor laws as well as help ensure that in every hiring decision, internally and with our client partners, that all viable candidates are considered, and the most qualified candidate is offered the role. We evaluate the knowledge, skills, and abilities that meet the requirements of the position and aim to open doors and change lives. We value all people, understanding that uniqueness and diversity foster a stronger team that is innovative and brings varying perspectives to the table. We put our money where our mouth is and are proud of our efforts to identify a broad slate of candidates, with many hiring success stories to share. JOB ID: 161503 #post

Jana Walker

To Apply for this Job Click Here

, $160,000 - $200,000,

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Staffing and Recruiting

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