VP, Growth Marketing

健污杯; United States; Remote; USD 150,000 - 250,000; Full time

Job summary

Pelago seeks a VP of Growth Marketing to drive customer acquisition and revenue strategies. The role involves leading a team to optimize marketing efforts across various channels, ensuring measurable growth and effective onboarding experiences for members. If you have a passion for using data to enhance marketing performance, we want you on our leadership team.

Benefits

Generous equity package

401k Plan

Paid parental leave

Flexible working environment

Annual Learning and Development stipend

Wellness Reimbursement Program

Access to Family Planning Care

Substance Use Support for employees

Qualifications

• Extensive experience in leading growth/B2C marketing at scale.
• Strong analytical skills with complex data sets.
• Ability to drive revenue and customer acquisition in a fast-growing environment.

Responsibilities

• Design and execute customer acquisition strategies across multiple channels.
• Build a data-driven experimentation engine for growth.
• Lead and manage a high-performing growth marketing team.

Skills

Growth Marketing

Analytics

Performance Marketing

Data-Driven Decision Making

Tools

Martech Platforms

Job description

Pelago is the world’s leading virtual clinic for Substance Use Management. Our program provides guidance, support and treatment for members seeking to overcome their tobacco, alcohol and opioid use. From unhealthy habits to active substance use disorders, Pelago delivers a personalized solution based on individual health, habits, genetics, and goals, providing care for members wherever they might be on the substance use spectrum.

Pelago's suite of virtual services ranges from education, to cognitive behavioral therapy (CBT) to comprehensive medication-assisted treatment (MAT).Pelago enables employers and health plans to deliver accessible, affordable, and effective treatment for substance misuse.

Pelago has scaled to helping hundreds of employers and health plans and has already helped more than 750,000 members manage their substance use better. We have recently closed our Series C and raised over $151m from leading global investors. If you are passionate about making an impact on the health of others, join us and make it happen!

Overview of the Role:

We’re looking for a performance-driven VP of Growth Marketing to lead customer acquisition and revenue-generating marketing at Pelago. You’ll own the full member enrollment funnel and be responsible for turning growth strategies into measurable business outcomes. You’ll build and lead a team that masters analytics, experimentation, and storytelling to attract and convert the right members at scale. This role will be a key part of the leadership team and will report to the COO.

This is a critical leadership hire as we accelerate toward our next phase of growth. If you're equal parts strategist, operator, and builder — and thrive in highly cross-functional, fast-paced environments — we’d love to meet you.

In this role, you will…

Own Revenue-Driving Growth Strategy

• Design and execute the full-funnel growth strategy to hit aggressive customer acquisition and revenue goals.
• Lead acquisition efforts across multiple channels, including email, direct mail, partnerships, precision marketing, and emerging channels.
• Drive continuous optimization of CAC, LTV, funnel conversion, and overall ROI.
• Bring a performance-marketing mindset to every step of the member journey — ensuring growth efforts are scalable, accountable, and measurable.

Build a Data-Driven Growth Experimentation Engine

• Champion a culture of testing, learn, and optimizing across all acquisition channels.
• Deeply understand and empathize with our members across the care continuum for substance use care.
• Use martech and analytics platforms to build dashboards, track KPIs, and surface insights in real time.
• Drive funnel analytics, segment performance, and campaign attribution to inform investment decisions and new opportunities.
• Use data to identify and prioritize new growth levers and high-impact experiments.

Lead a High-Performing Growth Team

• Grow and manage a best-in-class team across growth marketing, analytics, and growth product.
• Foster tight collaboration with product, engineering, design, and clinical teams to optimize enrollment flows and onboarding experience.
• Instill operational rigor, agile execution, and shared accountability across functions.

The background we are looking for...

• Strong growth marketing expertise: Extensive experience leading growth/B2C marketing efforts across digital and non-digital channels at scale.
• Deep experience owning and optimizing the full B2C acquisition funnel — from awareness to conversion.
• Demonstrated success driving revenue and customer acquisition at a fast-scaling, data-driven company (healthcare industry a plus).
• Strong analytical toolkit — comfortable working with complex data sets, dashboards, and martech systems.
• Experience running high-velocity testing programs (A/B, multivariate, user segmentation, etc.).
• Exceptional cross-functional leadership skills with a bias toward action and ownership.
• First-principles thinker: The ability to identify novel and innovative ways to tackle challenges that haven’t been solved before.
• A strong passion to help millions with substance use issues on their recovery journeys.
• Genuine curiosity about emerging technologies, including AI, and a proactive mindset toward exploring how they can enhance work, problem-solving, and innovation at Pelago.

What you’ll love about us…

We have a whole host of perks for our people! From life essentials to nice-to-haves, there are more than a few good reasons to love working with us. We strive to ensure Pelago employees have equitable access to healthcare, wellbeing, time away, and then some.

• Generous and meaningful equity package
• 401k Plan
• Paid maternity, paternity & new parent leave
• Flexible working environment
• Annual Learning and Development stipend to support continued learning and career development
• Wellness Reimbursement Program
• Access to Reproductive & Family Planning Care
• Substance Use Support for employees and family members

#linkedinremote

Apply for this job

*

indicates a required field

First Name *

Last Name *

Preferred First Name

Email *

Phone *

Resume/CV *

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Website

LinkedIn Profile

Are you legally authorized to work in the United States? * Select...

Will you now or in the future require employment sponsorship? * Select...