VP, Paid Media Strategy & Growth

ZN001 Zeno US; New York (NY); On-site; USD 130,000 - 150,000; Full time

Job summary

Zeno Group, Inc. is seeking a Vice President, Paid Media to lead integrated paid media strategies for diverse Brand, Corporate and B2B clients in a dynamic agency setting. You will guide omnichannel plans, establish measurement frameworks and mentor a growing team.

Ideal candidates bring 10+ years in paid media, deep channel expertise, leadership experience, and a collaborative, innovative mindset to drive client impact and business growth.

Qualifications

• 10+ years of experience in paid media, media strategy or integrated marketing.
• Proven success developing integrated media strategies across Brand, Corporate and B2B clients.
• Deep understanding of paid media planning across social, search, programmatic, video and emerging channels.
• Experience managing campaigns across Meta, LinkedIn, TikTok, Pinterest, Snapchat, X and Google Ads.
• Experience with programmatic display, paid search and cross‑channel media planning.
• Familiarity with SEO and content optimization platforms such as BrightEdge, Moz Pro, SEMrush or similar tools.
• Strong understanding of media measurement, attribution, optimization and performance analytics.
• Experience counseling senior clients, leading presentations and translating complex media strategies into actionable recommendations.
• Strong project management and financial stewardship skills, including experience managing budgets and multiple client engagements.
• Proven leadership experience, including mentoring team members and leading integrated teams.
• Collaborative, adaptable mindset with a passion for innovation, continuous learning and delivering measurable client impact.

Responsibilities

• Paid Media Strategy & Leadership: Develop integrated paid media strategies aligned with client objectives and business goals.
• Omnichannel Media Planning: Lead media planning across paid social, search, programmatic, video, out-of-home, broadcast and more.
• Performance & Optimization: Establish measurement frameworks and guide optimization for improved efficiency.
• Media Partnerships & Innovation: Lead partnerships with media vendors and evaluate new technologies.
• Client Leadership & Strategic Counsel: Advise clients, present strategies and guide investment decisions.
• Team Leadership & Talent Development: Mentor team members and foster a collaborative environment.
• Business Growth & Capability Development: Identify new business opportunities and advance paid media capabilities.

Skills

10+ years experience

Integrated media strategy

Media planning across channels

Campaigns across Meta, LinkedIn, Tik/T

Programmatic & cross-channel planning

SEO & content optimization tools

Media measurement & analytics

Counseling senior clients & presenting

Project management & budgets

Leadership & mentoring

Collaborative & innovative mindset

AI-enabled media planning tools

Tools

AI-enabled media planning tools

Job description

Zeno Group, Inc. is seeking a Vice President, Paid Media to lead integrated paid media strategies for diverse Brand, Corporate and B2B clients in a dynamic agency setting. You will guide omnichannel plans, establish measurement frameworks and mentor a growing team.

Ideal candidates bring 10+ years in paid media, deep channel expertise, leadership experience, and a collaborative, innovative mindset to drive client impact and business growth.