VP, Earned Media & Strategic Storytelling

TAPP Film; United States; On-site; USD 115,000 - 160,000; Full time

Benefits offered by this job

Health and welfare benefits

401(k) retirement plan

Job summary

Zeno Group is seeking a Vice President, Earned Media in the United States to lead strategy and programs for a diverse client portfolio. You will work with senior clients, journalists, and cross-functional teams to craft narratives, secure high-impact coverage, and guide media engagements in a fast-changing landscape.

You're expected to mentor talent, shape the agency's earned media capabilities, and contribute to new business pitches.

Qualifications

• 10+ years in earned media, media relations, or related fields within an agency or in-house communications environment.
• Proven success leading earned media strategies that support business and reputation objectives.
• Established relationships with national business, financial, broadcast and mainstream media.

Responsibilities

• Develop and lead earned media strategies that connect client priorities to meaningful coverage.
• Leverage media relationships to secure high-profile coverage and executive interviews.
• Identify and shape compelling narratives responsive to industry trends.
• Provide media counsel to clients and guide spokesperson positioning.
• Monitor news cycles and advise proactive media strategies for campaigns.
• Collaborate with cross-disciplinary teams to integrate earned media into broader programs.
• mentor team members and contribute to new business pitches with thought leadership.

Skills

Earned media leadership

Media relations

Story development

Executive counsel

News judgment

Job description

Zeno Group is seeking a Vice President, Earned Media in the United States to lead strategy and programs for a diverse client portfolio. You will work with senior clients, journalists, and cross-functional teams to craft narratives, secure high-impact coverage, and guide media engagements in a fast-changing landscape.

You're expected to mentor talent, shape the agency's earned media capabilities, and contribute to new business pitches.