VP, Earned Media & Strategic Storytelling
Zeno Group
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Benefits offered by this job
Job summary
Zeno Group is a leading, fearless communications agency seeking a Vice President, Earned Media to guide national media strategies for a diverse client portfolio. You will shape high-impact storytelling, build senior client relationships and mentor a growing team in a fast-evolving media landscape.
You will work with senior clients and cross-disciplinary teams to secure meaningful coverage, advise on spokesperson positioning and drive thought leadership across earned media programs.
Qualifications
- 10+ years in earned media, PR or related field in agency or in-house
- Established relationships with national business, financial, broadcast and mainstream media
- Proven ability to craft angles, pitches and executive positioning strategies
- Strong writing, editing and presentation skills for client-ready recommendations
- Experience mentoring junior staff and leading cross-functional teams
Responsibilities
- Lead earned media strategies that align with client priorities and deliver coverage
- Leverage relationships to secure high-profile coverage and executive interviews
- Shape narratives translating business priorities into journalist-friendly stories
- Provide media counsel to executives and guide spokesperson positioning
- Monitor media landscape to identify opportunities and risks
- Collaborate across Corporate Affairs, Brand, Digital and Creative teams
- Mentor and develop junior team members and share best practices
- Contribute to new business pitches and agency thought leadership
Skills
Job description
Zeno Group is a leading, fearless communications agency seeking a Vice President, Earned Media to guide national media strategies for a diverse client portfolio. You will shape high-impact storytelling, build senior client relationships and mentor a growing team in a fast-evolving media landscape.
You will work with senior clients and cross-disciplinary teams to secure meaningful coverage, advise on spokesperson positioning and drive thought leadership across earned media programs.
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