Vice President, Paid Media

Zeno Group; New York (NY); On-site; USD 115,000 - 135,000; Full time

Benefits offered by this job

Headspace access

401(k) plan

Paid time off

Be Kind to Your Mind program

Job summary

Zeno Group, a fiercely independent global communications agency, seeks a Vice President of Paid Media to lead integrated media strategies for Brand, Corporate and B2B clients. You will steer omnichannel planning across social, search, programmatic, video and more, grounded in data and client objectives.

As a senior media leader, you will mentor teams, evolve partnerships, and grow client relationships while shaping Zeno's paid media capabilities through innovation and thought leadership.

Qualifications

• 10+ years of paid media or integrated marketing experience in an agency or fast-paced setting.
• Proven success creating integrated media strategies for Brand, Corporate and B2B clients.
• Deep knowledge of paid media planning across social, search, programmatic, video and emerging channels.
• Experience managing campaigns on Meta, LinkedIn, TikTok, Pinterest, Snapchat, X and Google Ads.
• Strong measurement, attribution, optimization and analytics capabilities.
• Ability to counsel senior clients and present strategies clearly.
• Proven leadership, budgeting and multi-client management skills.

Responsibilities

• Develop integrated paid media strategies aligned with client objectives and business goals.
• Lead omnichannel media planning across paid social, search, programmatic, video and more.
• Establish measurement frameworks and optimize campaigns for efficiency and impact.
• Forge media partnerships, evaluate new technologies and opportunities.
• Advise clients at a senior level, guiding investment decisions and strategy.
• Lead and mentor teams, fostering collaboration and growth.
• Contribute to new business and expand client engagements with innovative thinking.

Skills

Paid media

Media strategy

Integrated campaigns

Data-driven

Leadership

Client counseling

Tools

Meta

LinkedIn

TikTok

Pinterest

Snapchat

Google Ads

Job description

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.

Job Description

Vice President, Paid Media

Do you enjoy developing media strategies that connect brands with the right audiences and deliver measurable business impact? Are you energized by combining data, creativity and innovation to shape integrated campaigns across an evolving media landscape?

As a VP, Paid Media at Zeno, you will lead integrated paid media strategies for a diverse portfolio of Brand, Corporate and B2B clients. Working closely with strategy, analytics, creative and account teams, you will develop omnichannel media programs that strengthen brand visibility, drive engagement and support business objectives.

This is an opportunity for a strategic media leader to shape innovative campaigns, grow client relationships, mentor talent and help advance Zeno's paid media capabilities.

About The Role

• Paid Media Strategy & Leadership: Develop integrated paid media strategies that align with client objectives, audience insights and business goals across digital and traditional channels.
• Omnichannel Media Planning: Lead media planning across paid social, search, programmatic, video, out-of-home, broadcast, print and emerging media, ensuring recommendations are grounded in data and tailored to client needs.
• Performance & Optimization: Establish measurement frameworks, monitor campaign performance and guide optimization strategies that improve efficiency and deliver measurable business outcomes.
• Media Partnerships & Innovation: Lead strategic partnerships with media vendors and publishers, evaluating opportunities, emerging technologies and marketplace innovations that strengthen client programs.
• Client Leadership & Strategic Counsel: Serve as a senior advisor to clients, presenting media strategies, guiding investment decisions and helping clients navigate an evolving media landscape.
• Team Leadership & Talent Development: Lead and mentor team members while fostering a collaborative environment where people can learn, grow and do their best work.
• Business Growth & Capability Development: Contribute to new business efforts, identify opportunities to expand client engagements and help evolve Zeno's paid media capabilities through innovation and thought leadership.

About You

• 10+ years of experience in paid media, media strategy or integrated marketing within an agency or other fast-paced environment.
• Proven success developing integrated media strategies across Brand, Corporate and B2B clients.
• Deep understanding of paid media planning across paid social, search, programmatic, video and emerging channels.
• Experience managing campaigns across platforms including Meta, LinkedIn, TikTok, Pinterest, Snapchat, X and Google Ads.
• Experience with programmatic display, paid search and cross-channel media planning.
• Familiarity with SEO and content optimization platforms such as BrightEdge, Moz Pro, SEMrush or similar tools.
• Strong understanding of media measurement, attribution, optimization and performance analytics.
• Experience counseling senior clients, leading presentations and translating complex media strategies into actionable recommendations.
• Strong project management and financial stewardship skills, including experience managing budgets and multiple client engagements.
• Proven leadership experience, including mentoring team members and leading integrated teams.
• Collaborative, adaptable mindset with a passion for innovation, continuous learning and delivering measurable client impact.

Preferred Qualifications

• Experience supporting ecommerce or retail media campaigns.
• Experience working across integrated communications, public relations and marketing programs.
• Experience contributing to new business initiatives or agency thought leadership.
• Familiarity with AI-enabled media planning, optimization or workflow tools.

Pay Range: $115,000 - $135,000 USD/yr.

An employee's pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH's total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.

Level 08

An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.

About Our Benefits

Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US.

Zeno Group, Inc. provides equal employment opportunities to applicants and employees. Employment decisions are made on the basis of job-related criteria without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, marital status, age, genetic information, national origin, disability, military, or veteran status, or any other classification protected by applicable law. We invite all applicants to voluntarily self-identify their race, ethnicity, and gender. Submission of the information on this form is strictly voluntary and refusal to provide it will not subject you to any adverse treatment. Information obtained will be retained in a confidential file and separate from personnel records. This information may only be used in accordance with the provision of applicable federal laws, executive orders, and regulations. If you want more information about any of the sections, please check with a company representative.