VP of North America Social Media & Creator Partnerships

SharkNinja, Inc.; Needham (MA); Hybrid; USD 285,000 - 345,000; Full time

Benefits offered by this job

Medical insurance

401(k) retirement plan with matching

Employee stock purchase program

Paid time off

Life insurance

Job summary

SharkNinja seeks a North America Social Lead to own strategy, content, and channel performance across the US and Canada, driving growth for SharkNinja and Ninja brands. This role partners with the SVP, Global Social as a regional leader within the Global Social organization.

You will manage multi-million dollar creator budgets and lead a regional team, collaborating with Creator Commerce, Analytics, and Creative to execute full-funnel campaigns that deliver measurable impact.

Qualifications

• 10+ years in social media/digital marketing, 4+ in a leadership capacity
• Agency-side experience required; large, social-first brand experience strongly preferred
• Deep influencer/creator marketing experience required, including budget ownership at scale
• Proven track record scaling branded social content and measurable commercial impact
• Experience managing teams across US and Canada markets

Responsibilities

• Own the North America social content calendar and channel strategy across major platforms
• Lead and develop a regional team spanning content, community, and channel management across US and Canada
• Own a multi-million dollar creator and influencer budget, including agency relationships, platform selection, and supporting systems/tools
• Partner with Creator Commerce, Analytics, and Creative teams to execute full-funnel social campaigns tied to NPD launches
• Serve as regional lead for the Social Signal Engine workstreams: viral post velocity, full-funnel activation, and creative/influencer performance
• Manage crisis response and social listening for the region in partnership with global Analytics
• Build and defend operating boundaries with adjacent functions to protect craft specialization
• Report regional performance and investment recommendations to SVP, Global Social

Skills

Social media leadership

Agency experience

Influencer/Creator marketing

Budget ownership

Creator platforms knowledge

Cross-functional influence

US & Canada market experience

CPG/consumer electronics background

Tools

CreatorIQ

ShopMy

AWIN

Job description

SharkNinja seeks a North America Social Lead to own strategy, content, and channel performance across the US and Canada, driving growth for SharkNinja and Ninja brands. This role partners with the SVP, Global Social as a regional leader within the Global Social organization.

You will manage multi-million dollar creator budgets and lead a regional team, collaborating with Creator Commerce, Analytics, and Creative to execute full-funnel campaigns that deliver measurable impact.