Global Director of Media Strategy & Activation

Ninjakitchen; Needham (MA); On-site; USD 118,380 - 157,840; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) matching

Paid time off

Employee stock purchase program

Product discounts

Job summary

SharkNinja is seeking a Director of Media Strategy & Activation to lead full-funnel, data-driven media initiatives across North America, LATAM, Canada, and EMEA. You will oversee global and regional media investment, align with DTC, Retail, and Amazon teams, and drive innovation to elevate brand visibility and measurable results.

The role requires a strategic thinker with 10+ years in global media and a track record of delivering high-impact campaigns in multinational settings.

Qualifications

• 10+ years of experience in global media strategy, planning, and investment.
• Experience leading in multinational organizations with operational transformation.
• Proven success in driving full-funnel campaigns across multiple regions.
• Deep knowledge of traditional, digital, and emerging media platforms.
• Strong analytical mindset with experience using analytics/tools.
• Experience managing complex budgets, agency relationships, and cross-functional teams.
• Exceptional leadership and stakeholder management skills.

Responsibilities

• Lead the development and implementation of integrated media strategies for new product launches and core categories.
• Own the global media budget for Shark, ensuring ROI across markets.
• Drive full-funnel planning across TV, streaming, digital, social, OOH, and emerging platforms.
• Translate business and marketing goals into actionable media briefs and performance-driven campaigns.
• Leverage analytics to inform targeting, optimize spend, and improve campaign effectiveness.
• Partner with analytics and digital teams to track KPIs and refine strategies in real time.
• Collaborate with internal teams and agencies to ensure seamless 360° campaigns.

Skills

Global media strategy

Budget management

Team leadership

Analytics & measurement

Cross-functional collaboration

Tools

Google Analytics

Meta Ads

DSPs

MMM

Job description

SharkNinja is seeking a Director of Media Strategy & Activation to lead full-funnel, data-driven media initiatives across North America, LATAM, Canada, and EMEA. You will oversee global and regional media investment, align with DTC, Retail, and Amazon teams, and drive innovation to elevate brand visibility and measurable results.

The role requires a strategic thinker with 10+ years in global media and a track record of delivering high-impact campaigns in multinational settings.