VP, Global Social Media (Americas)

SharkNinja, Inc.; Needham (MA); Hybrid; USD 285,000 - 345,000; Full time

Benefits offered by this job

Medical insurance

401(k) retirement plan with matching

Employee stock purchase program

Paid time off

Life insurance

Job summary

SharkNinja seeks a North America Social Lead to own strategy, content, and channel performance across the US and Canada, driving growth for SharkNinja and Ninja brands. This role partners with the SVP, Global Social as a regional leader within the Global Social organization.

You will manage multi-million dollar creator budgets and lead a regional team, collaborating with Creator Commerce, Analytics, and Creative to execute full-funnel campaigns that deliver measurable impact.

Qualifications

• 10+ years in social media/digital marketing, 4+ in a leadership capacity
• Agency-side experience required; large, social-first brand experience strongly preferred
• Deep influencer/creator marketing experience required, including budget ownership at scale
• Proven track record scaling branded social content and measurable commercial impact
• Experience managing teams across US and Canada markets

Responsibilities

• Own the North America social content calendar and channel strategy across major platforms
• Lead and develop a regional team spanning content, community, and channel management across US and Canada
• Own a multi-million dollar creator and influencer budget, including agency relationships, platform selection, and supporting systems/tools
• Partner with Creator Commerce, Analytics, and Creative teams to execute full-funnel social campaigns tied to NPD launches
• Serve as regional lead for the Social Signal Engine workstreams: viral post velocity, full-funnel activation, and creative/influencer performance
• Manage crisis response and social listening for the region in partnership with global Analytics
• Build and defend operating boundaries with adjacent functions to protect craft specialization
• Report regional performance and investment recommendations to SVP, Global Social

Skills

Social media leadership

Agency experience

Influencer/Creator marketing

Budget ownership

Creator platforms knowledge

Cross-functional influence

US & Canada market experience

CPG/consumer electronics background

Tools

CreatorIQ

ShopMy

AWIN

Job description

About Us

SharkNinjais a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeople’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than4,100associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

Reports To: SVP, Global Social

Location: Needham MA, or New York City (Hybrid/Onsite per SharkNinja policy)

Team: Global Social

Role Summary

Own social strategy, content, and channel performance across North America (US and Canada), driving SharkNinja and Ninja brand growth through owned, earned, and creator-powered social. This role partners closely with the SVP, Global Social on strategic priorities and executive-level initiatives, serving as a key regional leader within the Global Social organization and a senior pillar of the Social Signal Engine.

Key Responsibilities

• Own the North America social content calendar and channel strategy across all major platforms (TikTok, Instagram, YouTube, Facebook, X, Pinterest)
• Lead and develop a regional team spanning content, community, and channel management across US and Canada
• Own a multi-million dollar creator and influencer budget, including agency relationships, platform selection, and supporting systems/tools
• Partner with Creator Commerce, Analytics, and Creative teams to execute full-funnel social campaigns tied to NPD launches
• Serve as regional lead for the Social Signal Engine workstreams: viral post velocity, full-funnel activation, and creative/influencer performance
• Manage crisis response and social listening for the region in partnership with global Analytics
• Build and defend clear operating boundaries with adjacent functions (DTC, PR, Marketing) to protect craft specialization and avoid diluted ownership
• Report regional performance and investment recommendations to SVP, Global Social

Qualifications

• 10+ years in social media/digital marketing, 4+ in a leadership capacity
• Agency-side experience required; large, social-first brand experience strongly preferred
• Deep influencer/creator marketing experience required, including budget ownership at scale
• Demonstrated success managing multi-million dollar creator budgets, agency partners, and creator platforms/systems (e.g., CreatorIQ, ShopMy, AWIN)
• Proven track record scaling branded social content and measurable commercial impact
• Experience managing teams across US and Canada markets
• Strong cross-functional influence skills; comfort operating in matrixed org structures
• CPG, DTC, or consumer electronics background preferred

Salary and Other Compensation

The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

Pay Range: $285,000 — $345,000 USD

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.

We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible.

When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products— we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:
Life At SharkNinja
Outrageously Extraordinary

SharkNinja Candidate Privacy Notice

• For candidates based in all regions, please refer to this Candidate Privacy Notice.
• For candidates based in China, please refer to this Candidate Privacy Notice.
• For candidates based in Vietnam, please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [e-mail]