VP of Lifecycle Marketing & Loyalty — Remote Leadership

IPSY; Williamstown (NJ); Remote; USD 225,000 - 275,000; Full time

Benefits offered by this job

Competitive salary

Medical insurance

Dental insurance

Vision insurance

401(k) with match

Paid time off

Work from home flexibility

IPSY Extra subscription

Learning & development

Job summary

IPSY is seeking a VP, Lifecycle Marketing and Member Engagement to own the strategy for engaging members from first touch through long-term retention. You’ll define segmentation, build measurement infrastructure, and lead a team across loyalty, email, mobile, site marketing, retention, and win-back initiatives.

You will set targets, establish the operating model, and cultivate a data-driven culture. A background in MarTech, CRM leadership, and scaling loyalty programs is essential for success at

Qualifications

• 15+ years in lifecycle, CRM, or engagement marketing with increasing leadership scope.
• Track record of building measurement frameworks that prove CRM's value to the business.
• Experience earning credibility for CRM in companies where the channel was undervalued or under-measured.
• Strong grasp of MarTech architecture: ESPs, CDPs, personalization and testing tools.

Responsibilities

• Define the member engagement strategy: map journeys to channels and evolve contact strategy as the business grows.
• Own the segmentation framework and ensure consistency across campaigns, product, and CRM programs.
• Set the vision for IPSY's loyalty program and evolve IPSY Rewards with relevant teams.
• Own Lifecycle Marketing’s measurement framework and establish reliable reporting of CRM impact.
• Build and lead the lifecycle marketing org, shaping team structure and headcount as programs mature.
• Own the architecture vision for the MarTech stack and evaluate current tools for long-term fit.
• Represent lifecycle marketing at the leadership table and negotiate priorities with peers.

Skills

Lifecycle marketing

CRM

Engagement marketing

Leadership

MarTech

Data-driven

Cross-functional collaboration

Tools

Iterable

Segment

Job description

IPSY is seeking a VP, Lifecycle Marketing and Member Engagement to own the strategy for engaging members from first touch through long-term retention. You’ll define segmentation, build measurement infrastructure, and lead a team across loyalty, email, mobile, site marketing, retention, and win-back initiatives.

You will set targets, establish the operating model, and cultivate a data-driven culture. A background in MarTech, CRM leadership, and scaling loyalty programs is essential for success at