VP of Digital & Social Influence

Publicis Groupe Holdings B.V; Chicago (IL); On-site; USD 129,000 - 186,000; Full time

Benefits offered by this job

Medical coverage

Dental and vision

401k

Paid time off

Parental and family care leave

Tuition reimbursement

Flexible time off

Job summary

MSL in Chicago seeks a Vice President, Digital to lead social and influencer strategy for Consumer Brands. You will shape culture-driven ideas, connect earned, owned, paid, and shared channels, and drive business impact.

You bring 8–10+ years in digital, social, influencer marketing, platform expertise, and a track record of leading cross-functional teams. Strong analytical skills and a passion for trends complete the profile.

Qualifications

• 8-10+ years in digital, social, influencer marketing with a related degree.
• Digital native with deep understanding of platforms, influencers and culture.
• Lead AI-powered discovery integration and translate trends into recommendations.
• Proven ability to develop social-first, influencer-led ideas with measurable impact.
• Experience leading cross-discipline teams and managing client programs.

Responsibilities

• Lead social and influencer strategies aligned with client goals.
• Create social-first programs across platforms, communities and earned media.
• Identify emerging conversations and platform trends for relevance.
• Translate best practices into client counsel and activation plans.
• Lead innovative influencer and social programs driving business results.
• Collaborate with earned media, creative, strategy, paid, analytics and partners.
• Measure performance and optimize campaigns in real time.

Skills

Social & influencer marketing

Digital strategy

Team leadership

Cross-functional collaboration

Data analytics

Trend spotting

Client relationship management

AI-powered discovery

Education

BA in PR/Communications/Marketing

Tools

Social analytics tools

CRM / marketing analytics

Job description

MSL in Chicago seeks a Vice President, Digital to lead social and influencer strategy for Consumer Brands. You will shape culture-driven ideas, connect earned, owned, paid, and shared channels, and drive business impact.

You bring 8–10+ years in digital, social, influencer marketing, platform expertise, and a track record of leading cross-functional teams. Strong analytical skills and a passion for trends complete the profile.