VP, Digital Strategy & Influencer Growth

Publicis Group; Chicago, Northern (IL, KY); Hybrid; USD 129,000 - 186,000; Full time

Job summary

Publicis Groupe in Chicago is seeking a Vice President, Digital for MSL’s Consumer Brands practice. You will lead social and influencer strategy and execution across major accounts, shaping ideas that travel across platforms, influencers, and earned media to drive business impact.

The role demands a digitally native leader with deep knowledge of culture, platforms, and emerging voices, plus excellent collaboration with cross-functional teams to maximize client outcomes.

Qualifications

• 8-10+ years in digital, social, influencer marketing or communications
• Digital native with strong platform and culture understanding
• Experience integrating AI-powered discovery into social strategies
• Proven ability to lead cross-disciplinary teams and campaigns

Responsibilities

• Lead social and influencer strategies across Consumer Brands accounts
• Create social-first ideas that travel across platforms and communities
• Guide execution of influencer and social programs to drive business results
• Mentor digital team members and foster collaboration across functions

Skills

Influencer marketing

Social strategy

Content development

Team leadership

Analytics tools

Cross-functional collaboration

Education

BA/BS in Public Relations

Tools

AI discovery

Job description

Publicis Groupe in Chicago is seeking a Vice President, Digital for MSL’s Consumer Brands practice. You will lead social and influencer strategy and execution across major accounts, shaping ideas that travel across platforms, influencers, and earned media to drive business impact.

The role demands a digitally native leader with deep knowledge of culture, platforms, and emerging voices, plus excellent collaboration with cross-functional teams to maximize client outcomes.