VP, Digital & Social Strategy — Influencer & Culture

Publicis Groupe ANZ; Chicago, Northern (IL, KY); Hybrid; USD 129,000 - 186,000; Full time

Job summary

MSL in Chicago is seeking a Vice President, Digital to lead social and influencer strategy for Consumer Brands. You will drive culture-driven ideas across platforms, influencers, and paid/earned media to achieve measurable business impact.

You bring 8–10+ years in digital and influencer marketing, with a BA/BS in PR/Communications/Marketing. Expect leadership responsibilities and a strong eye for current trends that fuel client results.

Qualifications

• 8-10+ years of experience in digital, social, influencer marketing or communications within a consumer-focused agency or brand environment.
• Digital native who lives and breathes social, with strong understanding of platforms and culture.
• Strong understanding of platform best practices and how trends translate to strategic recommendations.

Responsibilities

• Lead development of social and influencer strategies aligning with client goals and PESO ecosystem.
• Create social-first ideas and programs across platforms, influencers and earned media.
• Identify emerging conversations and platform trends to keep brands relevant.
• Translate platform best practices into client briefs and activation plans.
• Lead and mentor digital team members to build digital fluency across Consumer Brands.

Skills

Social strategy

Influencer marketing

Digital leadership

Platform knowledge

Education

BA/BS in PR/Communications/Marketing

Tools

Social analytics tools

Job description

MSL in Chicago is seeking a Vice President, Digital to lead social and influencer strategy for Consumer Brands. You will drive culture-driven ideas across platforms, influencers, and paid/earned media to achieve measurable business impact.

You bring 8–10+ years in digital and influencer marketing, with a BA/BS in PR/Communications/Marketing. Expect leadership responsibilities and a strong eye for current trends that fuel client results.