SVP, Digital Influence & Creator Strategy

MSL (Global); New York (NY); On-site; USD 180,000 - 300,000; Full time

Benefits offered by this job

401k

Medical, dental, vision

Paid time off

Job summary

MSL (Global) in New York seeks an SVP, Digital & Influencer Strategy to lead bold influencer programs for world-renowned consumer brands. You will identify creators, build talent partnerships, negotiate contracts, oversee campaigns, and measure impact to drive engagement and business results.

You will stay ahead of platform trends, collaborate with earned media, social, creative and strategy teams, and translate insights into innovative programs that boost relevance and growth for clients.

Qualifications

• 10+ years of experience in influencer marketing, PR, or communications.
• Proven ability to lead integrated influencer programs for consumer brands.
• Strong leadership, client relations, and project management skills.

Responsibilities

• Develop and lead integrated influencer marketing strategies for consumer brands.
• Serve as subject matter expert on influencer marketing, social trends, and creator partnerships.
• Build and maintain relationships with influencers, talent managers, and platform reps.
• Lead end-to-end influencer campaigns: strategy, outreach, negotiations, content oversight, measurement.

Skills

Influencer marketing

Account management

Team leadership

Strategic thinking

Public relations

Education

BA in Public Relations/Communications

Job description

MSL (Global) in New York seeks an SVP, Digital & Influencer Strategy to lead bold influencer programs for world-renowned consumer brands. You will identify creators, build talent partnerships, negotiate contracts, oversee campaigns, and measure impact to drive engagement and business results.

You will stay ahead of platform trends, collaborate with earned media, social, creative and strategy teams, and translate insights into innovative programs that boost relevance and growth for clients.