VP, Media Strategy & Investment

Aumni; New York (NY); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Competitive compensation

Benefits package

Job summary

Chase is seeking a Vice President of Media Strategy to lead the audience, channel, and media investment strategy for the Freedom card marketing team in the United States. The role requires translating business and campaign objectives into integrated media briefs, partnering with the Media COE, and turning performance into actionable recommendations.

You will collaborate with brand, acquisitions, content, product, research, analytics, finance, and agencies to build coordinated customer journeys

Qualifications

• 10+ years in media strategy, media investment, or related field.
• Experience developing integrated media strategies and measurement frameworks.
• Experience overseeing media agencies, platform partners, and budgets.

Responsibilities

• Define priority audiences using insights from customer, market, and performance data.
• Translate objectives into media objectives, channel roles, and audience strategies.
• Develop annual and long-term media strategies balancing brand, product, and portfolio priorities.
• Create investment recommendations across campaigns and time periods with governance and transparency.
• Lead integration of media plans with activation and optimization across partners.
• Establish media performance measures and learning agendas with analytics teams.

Skills

Media strategy

Audience targeting

Budget management

Executive communication

Cross-functional leadership

Measurement frameworks

Education

Bachelor's degree or equivalent experience

Job description

Chase is seeking a Vice President of Media Strategy to lead the audience, channel, and media investment strategy for the Freedom card marketing team in the United States. The role requires translating business and campaign objectives into integrated media briefs, partnering with the Media COE, and turning performance into actionable recommendations.

You will collaborate with brand, acquisitions, content, product, research, analytics, finance, and agencies to build coordinated customer journeys