VP, Integrated Card Marketing & Growth

JPMorgan Chase & Co.; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

JPMorgan Chase & Co. in New York seeks an experienced Vice President of Freedom Integrated Marketing to shape the credit card portfolio.

You will lead campaigns, align with cross-functional partners, translate priorities into clear marketing plans, and analyze performance to drive results. The role emphasizes customer-centric, insight-led marketing, collaboration with agencies, analytics, and presenting top-level recommendations to senior leaders.

Qualifications

• Bachelor's degree or equivalent experience in marketing or related discipline.
• 7+ years in marketing, brand management, or related field.
• Experience developing strategic cross-functional marketing plans and leadership within a matrixed organization.
• Strong written, verbal, and executive communication skills.

Responsibilities

• Lead planning, launch, and strategy for integrated marketing campaigns for Freedom cardmembers.
• Define portfolio brand strategy and audience, combining insights into a clear point of view.
• Translate strategy into cohesive plans across channels and partners.
• Develop and maintain channel roadmaps to drive growth and efficiency.
• Present findings and recommendations to senior leadership.

Skills

Strategic marketing

Cross-functional collaboration

Executive communication

Analytics & measurement

Campaign management

Portfolio marketing

Education

Bachelor's degree or equivalent experience

Tools

Marketing analytics tools

CRM/Marketing automation

Job description

JPMorgan Chase & Co. in New York seeks an experienced Vice President of Freedom Integrated Marketing to shape the credit card portfolio.

You will lead campaigns, align with cross-functional partners, translate priorities into clear marketing plans, and analyze performance to drive results. The role emphasizes customer-centric, insight-led marketing, collaboration with agencies, analytics, and presenting top-level recommendations to senior leaders.