Freedom Brand Management, Vice President

Testing Site - JPMC; New York (NY); Sur place; USD 180 000 - 280 000; Plein temps

Résumé du poste

Testing Site - JPMC, based in New York, seeks a VP of Brand Management to lead the Chase Freedom brand. You will drive paid media campaigns, oversee all paid and owned channels, and shape messaging, talent integration, production, and ROI measurement.

You will collaborate with internal teams and external agencies to execute innovative media plans, manage budgets, and mentor a growing team while staying ahead of industry trends to advance brand and business objectives.

Qualifications

• 8+ years of experience in Advertising, Media, or Brand.
• Bachelor's Degree required.
• Proven track record translating high-level objectives into actionable campaigns.
• Strong project and timeline management skills, ensuring timely and efficient campaign execution.
• Production experience and asset trafficking proficiency.
• Expertise in budget management and financial oversight.
• Ability to innovate and bring fresh perspectives to campaigns, media strategies, and project management.
• Exceptional collaboration skills across diverse teams.

Responsabilités

• Manage paid creative strategy from concept to execution across brand-building, action-driving, and experiential campaigns.
• Oversee and coordinate execution of creative assets from brief through production and trafficking.
• Manage owned campaign strategy to ensure proper brand representation and alignment.
• Refine media channel strategy with planners to optimize spend across full funnel and new channels.
• Oversee brand budget, finance approvals, and budget efficiencies.
• Build paid media learning roadmap with analytics, measure ROI, and share best practices.
• Foster relationships across teams and stay ahead of industry trends to inform strategic decisions.

Connaissances

Brand strategy

Media planning

Campaign management

Budget oversight

Team mentorship

Cross-functional collaboration

Formation

Bachelor's Degree

Description du poste

As the VP of Brand Management for Chase Freedom, you are at the helm of shaping and executing the brand strategy for the Freedom card portfolio. This role seeks a leader who will be responsible for all paid media creative campaigns to drive measurable impact on both the brand and business.

You will collaborate with internal teams and external agencies to develop game-changing creative and innovative media plans, overseeing all paid advertising and owned channels including messaging focus, creative approach, talent integrations, production, channel mix, budget allocations, and ROI measurement. If you are a dynamic leader with a passion for advertising and a keen eye for industry trends, ready to make a significant impact on a high-profile business, we invite you to join our team and help shape the future of the Chase Freedom brand.

Job responsibilities

• Manage and evolve paid creative strategy and development from concept to execution, partnering with teams to identify the optimal approach across several types of campaigns, including brand-building, action-driving, and experiential. Oversee and partner on the execution of creative assets from brief development, concepting, creative testing, production, and trafficking.
• Manage owned campaign strategy, partnering with teams to ensure proper brand representation and alignment.
• Partner to refine and evolve media channel strategy, collaborating with media planners to optimize channel mix, targeting, and spend across full funnel and platform recommendations, including driving innovation and exploration into new channels and opportunities.
• Oversee brand budget, necessary finance approvals, and budget efficiencies.
• Build Freedom’s paid media learning roadmap: partner with analytics teams to manage campaign reporting and results share-out, measure ROI, and identify best practices.
• Cultivate strong relationships across diverse teams, including brand, media, sports & stay ahead of industry trends and maintain a deep understanding of the competitive card space to inform strategic decisions and drive business objectives.
• Guide and develop junior team members, nurturing their growth and expertise.

Required qualifications, capabilities and skills:

• Bachelor's Degree required
• 8+ years of relevant experience in Advertising, Media, or Brand.
• Proven track record as a self-starter, capable of translating high-level objectives into actionable campaigns
• Strong project and timeline management skills, ensuring timely and efficient campaign execution
• Production experience
• Proficient in trafficking assets
• Expertise in budget management and financial oversight
• Ability to innovate and bring fresh perspectives to campaign creative, media strategies, and project management
• Exceptional collaboration skills, with the ability to navigate diverse opinions and maintain strong relationships

Preferred qualifications, capabilities and skills:

• Adaptability to changing priorities and responsibilities
• Ability to balance strategic vision with meticulous attention to execution details
• Commitment to mentoring and developing junior team members
• Willingness to travel up to 20%, including occasional nights or weekends for production shoots