VP of Media Strategy & Growth

JPMorgan Chase & Co.; New York (NY); On-site; USD 180,000 - 340,000; Full time

Job summary

JPMorgan Chase & Co. seeks a Vice President of Media Strategy on the Freedom card marketing team. You will shape audience, channel, and media investment strategy to translate business goals into integrated media briefs, partnering with the Media COE to steward investment and optimize campaigns.

You will collaborate with brand, product, analytics, finance, and agencies to create coordinated customer journeys, ensuring compliant and impactful media programs across channels.

Qualifications

• 10+ years in media strategy, media investment, consumer marketing, or related field.
• Integrated media strategy development, audience approaches, channel plans, investment recommendations, and measurement frameworks.
• Experience overseeing media agencies, platform partners, campaign activation, optimization, budgets, and reporting.

Responsibilities

• Define priority audiences using customer, market, behavioral, and performance insights.
• Translate objectives into media objectives, channel roles, audience strategies, sequencing, and reach plans.
• Develop annual and long-term media strategies balancing brand, product demand, acquisition, engagement, and portfolio priorities.
• Create investment recommendations across campaigns, audiences, channels, and time periods; adjust spend as needed.
• Collaborate with finance, sourcing, media specialists, and agencies on budgets, forecasts, and governance.
• Align audiences, channel roles, creative requirements, sequencing, and launch readiness with campaign strategy.
• Lead development and assessment of integrated media plans; oversee activation and in-market optimization.
• Establish media performance measures, testing priorities, and learning agendas with analytics partners.
• Synthesize performance into insights and recommendations for senior leaders.
• Build reusable audience, channel, and optimization practices; evaluate emerging platforms and data capabilities.
• Ensure compliance with legal, risk, privacy, and control requirements.

Skills

Media strategy

Media investment

Strategic planning

Integrated media strategies

Measurement frameworks

Agency management

Budget management

Executive communication

Cross-functional leadership

Data-informed decisions

Education

Bachelor's degree or equivalent experience

Job description

JPMorgan Chase & Co. seeks a Vice President of Media Strategy on the Freedom card marketing team. You will shape audience, channel, and media investment strategy to translate business goals into integrated media briefs, partnering with the Media COE to steward investment and optimize campaigns.

You will collaborate with brand, product, analytics, finance, and agencies to create coordinated customer journeys, ensuring compliant and impactful media programs across channels.