VP of Brand & Paid Media Growth

Testing Site - JPMC; New York (NY); Vor Ort; USD 180.000 - 280.000; Vollzeit

Zusammenfassung

Testing Site - JPMC, based in New York, seeks a VP of Brand Management to lead the Chase Freedom brand. You will drive paid media campaigns, oversee all paid and owned channels, and shape messaging, talent integration, production, and ROI measurement.

You will collaborate with internal teams and external agencies to execute innovative media plans, manage budgets, and mentor a growing team while staying ahead of industry trends to advance brand and business objectives.

Qualifikationen

• 8+ years of experience in Advertising, Media, or Brand.
• Bachelor's Degree required.
• Proven track record translating high-level objectives into actionable campaigns.
• Strong project and timeline management skills, ensuring timely and efficient campaign execution.
• Production experience and asset trafficking proficiency.
• Expertise in budget management and financial oversight.
• Ability to innovate and bring fresh perspectives to campaigns, media strategies, and project management.
• Exceptional collaboration skills across diverse teams.

Aufgaben

• Manage paid creative strategy from concept to execution across brand-building, action-driving, and experiential campaigns.
• Oversee and coordinate execution of creative assets from brief through production and trafficking.
• Manage owned campaign strategy to ensure proper brand representation and alignment.
• Refine media channel strategy with planners to optimize spend across full funnel and new channels.
• Oversee brand budget, finance approvals, and budget efficiencies.
• Build paid media learning roadmap with analytics, measure ROI, and share best practices.
• Foster relationships across teams and stay ahead of industry trends to inform strategic decisions.

Kenntnisse

Brand strategy

Media planning

Campaign management

Budget oversight

Team mentorship

Cross-functional collaboration

Ausbildung

Bachelor's Degree

Jobbeschreibung

Testing Site - JPMC, based in New York, seeks a VP of Brand Management to lead the Chase Freedom brand. You will drive paid media campaigns, oversee all paid and owned channels, and shape messaging, talent integration, production, and ROI measurement.

You will collaborate with internal teams and external agencies to execute innovative media plans, manage budgets, and mentor a growing team while staying ahead of industry trends to advance brand and business objectives.