VP Marketing Strategy - Home Lending Growth & Insights

JPMorgan Chase; Plano (TX); On-site; USD 120,000 - 160,000; Full time

Job summary

JPMorgan Chase in Plano, TX seeks a Marketing Strategy Lead to drive market share growth and customer engagement within Home Lending marketing. You will shape offers, campaigns, and partnerships, guiding strategic initiatives across digital, branch, and advisor channels.

The role emphasizes cross-functional execution, advanced analytics, and collaboration with Insights, Product, Decision Science, and Finance to deliver measurable growth and strong leadership communication.

Qualifications

• 5+ years of experience in marketing strategy or execution.
• Strategic & analytical thinking with structured problem solving.
• Cross-functional collaboration with Marketing, Insights, Product, and Finance.
• Excellent communication with senior leadership.
• Advanced MS Excel and PowerPoint skills.
• Bachelor’s degree from an accredited institution.

Responsibilities

• Understand market context and identify opportunities through analysis.
• Design and launch offers, campaigns, and partnerships with test-and-learn methods.
• Lead initiatives engaging target audiences across digital, branch, and advisor channels.
• Partner with Insights on customer research and manage budget.
• Share market insights on competitors, offers, campaigns, and spend.

Skills

Strategic & Analytical Thinking

Cross-functional Execution

Communication

Excel & PowerPoint

Education

Bachelor’s degree

MBA or Master’s in Marketing

Job description

JPMorgan Chase in Plano, TX seeks a Marketing Strategy Lead to drive market share growth and customer engagement within Home Lending marketing. You will shape offers, campaigns, and partnerships, guiding strategic initiatives across digital, branch, and advisor channels.

The role emphasizes cross-functional execution, advanced analytics, and collaboration with Insights, Product, Decision Science, and Finance to deliver measurable growth and strong leadership communication.