Growth-Oriented Marketing Strategy Lead - Home Lending

JPMorgan Chase & Co.; Plano (TX); On-site; USD 120,000 - 190,000; Full time

Job summary

Chase Home Lending, a unit of JPMorgan Chase & Co., seeks a Vice President on the Marketing Strategy team to drive growth, engagement, and cross-line integration across One Chase initiatives. You will steer market insights, design campaigns, and guide strategic programs across digital, branch, and advisor channels.

The role demands 5+ years of marketing strategy/execution experience, strong analytical skills, and the ability to influence senior leaders in a matrixed environment.

Qualifications

• 5+ years of experience in marketing strategy or execution.
• Strategic & Analytical Thinking: apply management skills such as opportunity assessment, structured problem solving, sizing, prioritization, hypothesis testing, and execution planning
• Cross-functional Execution: work effectively in a matrixed environment across Home Lending Marketing and partners such as Insights, Product, Decision Science, and Finance
• Communication: build narratives around complex topics and communicate in written and verbal formats with senior leadership
• Advanced MS Excel and PowerPoint skills
• Bachelor’s degree from an accredited institution

Responsibilities

• Understand market context through insights and identify opportunities through product mix, share, and customer gap analysis
• Design and bring to market compelling offers, campaigns, and partnerships using test-and-learn methodologies with attention to financial return and risk controls
• Lead strategic initiatives that engage target audiences along the homebuying journey across digital, branch, and advisor channels
• Partner with Insights on customer research projects to support growth opportunities and manage research budget
• Share market insights with Marketing organization including competitor product launches and marketing spend

Skills

Marketing strategy

Analytical thinking

Cross-functional collaboration

Communication

Advanced MS Excel

PowerPoint

Education

Bachelor’s degree

MBA (preferred)

Job description

Chase Home Lending, a unit of JPMorgan Chase & Co., seeks a Vice President on the Marketing Strategy team to drive growth, engagement, and cross-line integration across One Chase initiatives. You will steer market insights, design campaigns, and guide strategic programs across digital, branch, and advisor channels.

The role demands 5+ years of marketing strategy/execution experience, strong analytical skills, and the ability to influence senior leaders in a matrixed environment.