VP Marketing: Growth Leader, Flexible Path, Hands-On Mentorship

Procter & Gamble; Lansing (MI); Sur place; USD 164 000 - 241 000; Plein temps

Résumé du poste

Procter & Gamble seeks a VP of Marketing to read the Lansing market and rewrite the playbook when the numbers demand it. The role combines ownership of sales marketing with a clear growth track and mentorship, offering a salary range of $164,000 to $241,000 per year.

Based in Lansing, MI, you will map buyer pain to the pitch, craft compelling messaging, and guide inbound leads through the funnel. Expect high accountability and a drive to deliver value for every stakeholder.

Qualifications

• 12+ years of sales/marketing leadership experience.
• Proven ability to rewrite messaging and sell value.
• Experience with WordPress and digital storytelling is a plus.

Responsabilités

• Map buyer pain to Procter & Gamble's pitch deck, slide by slide.
• Rewrite the one-pager until a Lansing stranger gets it in ten seconds.
• Write follow-ups that get answered, not ignored.
• Qualify inbound leads and route them through the sales funnel efficiently.
• Test messaging variations and iterate based on performance data.
• Deliver persuasive product demos to buyers and stakeholders.
• Coach the VP of Marketing team away from discounting toward value selling.
• Keep Lansing renewals on track by owning the timeline.

Connaissances

Sales leadership

Marketing leadership

Strong communication

Curiosity

Outils

WordPress

Ahrefs

Description du poste

Procter & Gamble seeks a VP of Marketing to read the Lansing market and rewrite the playbook when the numbers demand it. The role combines ownership of sales marketing with a clear growth track and mentorship, offering a salary range of $164,000 to $241,000 per year.

Based in Lansing, MI, you will map buyer pain to the pitch, craft compelling messaging, and guide inbound leads through the funnel. Expect high accountability and a drive to deliver value for every stakeholder.