VP of Marketing

Procter & Gamble; Lansing (MI); On-site; USD 164,000 - 241,000; Full time

Job summary

Procter & Gamble seeks a VP of Marketing to read the Lansing market and rewrite the playbook when the numbers demand it. The role combines ownership of sales marketing with a clear growth track and mentorship, offering a salary range of $164,000 to $241,000 per year.

Based in Lansing, MI, you will map buyer pain to the pitch, craft compelling messaging, and guide inbound leads through the funnel. Expect high accountability and a drive to deliver value for every stakeholder.

Qualifications

• 12+ years of sales/marketing leadership experience.
• Proven ability to rewrite messaging and sell value.
• Experience with WordPress and digital storytelling is a plus.

Responsibilities

• Map buyer pain to Procter & Gamble's pitch deck, slide by slide.
• Rewrite the one-pager until a Lansing stranger gets it in ten seconds.
• Write follow-ups that get answered, not ignored.
• Qualify inbound leads and route them through the sales funnel efficiently.
• Test messaging variations and iterate based on performance data.
• Deliver persuasive product demos to buyers and stakeholders.
• Coach the VP of Marketing team away from discounting toward value selling.
• Keep Lansing renewals on track by owning the timeline.

Skills

Sales leadership

Marketing leadership

Strong communication

Curiosity

Tools

WordPress

Ahrefs

Job description

Procter & Gamble needs a VP of Marketing who can read a market like Lansing and rewrite the playbook when the numbers demand it. The headline is $164,000 - $241,000, but the story is ownership — sales marketing work you steer at Procter & Gamble after just 12 years.

Key Responsibilities

• Map buyer pain to Procter & Gamble's pitch deck, slide by slide
• Rewrite the one-pager until a Lansing stranger gets it in ten seconds
• Write follow-ups that get answered, not the ones that get ignored
• Qualify inbound leads and route them through the sales funnel efficiently
• Test messaging variations and iterate based on performance data
• Deliver persuasive product demos to thoughtfully-bold buyers and stakeholders
• Coach the VP of Marketing team off discounting and onto value selling
• Keep Lansing renewals from slipping by owning the timeline

What You'll Bring

• Vp fluency in WordPress, with Ahrefs on your roadmap
• The composure to deliver bad news early and clearly
• Hands-on sales marketing experience that holds up to follow-up questions
• Demonstrated calm when a Lansing, MI client changes scope mid-stream
• Curiosity and a continuous drive to sharpen your sales marketing craft

Procter & Gamble is what happens when endlessly-iterating engineers in Lansing decide that good enough is the enemy of great WordPress. Decisions at Procter & Gamble come with a name attached, because ownership without accountability is just noise.

We are offering $164,000 - $241,000, a clear growth track, hands-on mentorship, and the kind of flexibility that keeps MI talent happy.

Active as of this moment, the Lansing, MI role accepts resumes daily.

Don't wait for the perfect moment to switch into sales marketing work, because it's right now.