Customer Growth & Brand Activation Director

NCBioImpact; Charlotte (NC); Sur place; USD 160 000 - 200 000; Plein temps

Résumé du poste

Procter & Gamble is seeking an experienced Customer Team Marketing Director to lead customer-specific marketing strategies that drive user and household penetration growth. You will unite consumer insights with retailer needs across in-store and digital touchpoints.

Lead from insight to idea to go-to-market execution, overseeing enterprise activations, Fit-to-Win strategy, and media leadership to deliver sustainable growth with key retailers. Relocation and mobility may be required.

Qualifications

• 5+ years of relevant experience.
• Strong strategic leadership within complex, matrixed organizations.
• Ability to lead and progress through ambiguity.
• Brand-building experience from insight to activation and execution.
• Experience managing agencies or external creative partners.
• Strong collaboration, influencing skills, and stakeholder alignment.
• Ability to translate insights into compelling marketing plans.

Responsabilités

• Develop and execute customer-specific marketing strategies to grow user and household penetration.
• Lead work from insight to idea to go-to-market execution.
• Oversee enterprise activations across in-store and digital touchpoints.
• Partner across categories to align brand strategies with customer opportunities.
• Lead media planning and evaluate RMN proposals to support growth.
• Ensure disciplined execution while managing multiple priorities and stakeholders.

Connaissances

Strategic leadership

Ambiguity management

Brand-building

Agency management

Stakeholder collaboration

Consumer insights

Description du poste

Procter & Gamble is seeking an experienced Customer Team Marketing Director to lead customer-specific marketing strategies that drive user and household penetration growth. You will unite consumer insights with retailer needs across in-store and digital touchpoints.

Lead from insight to idea to go-to-market execution, overseeing enterprise activations, Fit-to-Win strategy, and media leadership to deliver sustainable growth with key retailers. Relocation and mobility may be required.