VP Marketing - DACH Growth & Transformation Leader

Randstad Staffing; Germany (OH); On-site; USD 171,271 - 239,780; Full time

Job summary

Randstad Staffing is seeking a dynamic Director Marketing DACH to lead strategic marketing for Germany, Austria, and Switzerland. This executive role sits on the Global Marketing Leadership team and drives B2B, B2C, and ecommerce strategies to accelerate regional growth.

You will transform operations, align data‑driven initiatives, manage a regional team, and optimize the marketing budget to maximize ROI across the DACH cluster.

Qualifications

• 10+ years of progressive marketing leadership in B2B/B2C and ecommerce.

Responsibilities

• Lead Strategic Transformation: implement Global Marketing TOM to drive regional workflows across DACH.
• Optimize E‑Commerce & B2B ecosystems with data‑driven conversion strategies to generate localized leads.
• Empower a cross‑border team and guide transition to centralized functions and scalable workflows.
• Champion financial health by managing the regional DACH marketing budget for max ROI.

Skills

Leadership

Marketing Strategy

B2B/B2C

E-commerce

DACH

Data‑driven

German & English

Cross-border collaboration

Education

Bachelor's degree in Marketing/Business

Tools

DMP/TP platforms

AI‑driven automation

Job description

Randstad Staffing is seeking a dynamic Director Marketing DACH to lead strategic marketing for Germany, Austria, and Switzerland. This executive role sits on the Global Marketing Leadership team and drives B2B, B2C, and ecommerce strategies to accelerate regional growth.

You will transform operations, align data‑driven initiatives, manage a regional team, and optimize the marketing budget to maximize ROI across the DACH cluster.