vp marketing dach

Randstad Staffing; Germany (OH); On-site; USD 171,271 - 239,780; Full time

Job summary

Randstad Staffing is seeking a dynamic Director Marketing DACH to lead strategic marketing for Germany, Austria, and Switzerland. This executive role sits on the Global Marketing Leadership team and drives B2B, B2C, and ecommerce strategies to accelerate regional growth.

You will transform operations, align data‑driven initiatives, manage a regional team, and optimize the marketing budget to maximize ROI across the DACH cluster.

Qualifications

• 10+ years of progressive marketing leadership in B2B/B2C and ecommerce.

Responsibilities

• Lead Strategic Transformation: implement Global Marketing TOM to drive regional workflows across DACH.
• Optimize E‑Commerce & B2B ecosystems with data‑driven conversion strategies to generate localized leads.
• Empower a cross‑border team and guide transition to centralized functions and scalable workflows.
• Champion financial health by managing the regional DACH marketing budget for max ROI.

Skills

Leadership

Marketing Strategy

B2B/B2C

E-commerce

DACH

Data‑driven

German & English

Cross-border collaboration

Education

Bachelor's degree in Marketing/Business

Tools

DMP/TP platforms

AI‑driven automation

Job description

Director Marketing DACH

Summary

We are seeking a dynamic Director Marketing DACH to act as the strategic marketing leader for the Germany, Austria, and Switzerland cluster, directly managing the German market. This high-impact executive role sits on our Global Marketing Leadership team and is responsible for transforming, aligning, and scaling B2B, B2C, and e-commerce marketing strategies to drive regional business growth.

Geographic & Working Conditions

To ensure smooth cross‑border collaboration and compliance within the DACH cluster, candidates must meet the following location and schedule parameters:

• Location: Germany
• Working Hours: Full availability during standard Central European Time (CET) business hours.

Role Differentiation: What This Is (and Is Not)

• What it IS: A high‑level strategic transformation and performance‑marketing leadership role. You will act as a "Digital Translator"—bridging high‑level CMO strategy with complex technical data infrastructure, and directing structural shifts like migrating localized workloads to our Global Capability Center (GCC).
• What it IS NOT: A local, execution‑focused brand management or localized content creation role. This is an enterprise‑scale commercial role aimed at lower‑funnel conversion ecosystem optimization, regional governance, and structural team integration.

What You Will Achieve (Responsibilities)

How will you make an impact?

• Lead Strategic Transformation: Implement the Global Marketing Target Operating Model (TOM) to drive organizational agility and streamline regional workflows across DACH.
• Optimize E‑Commerce & B2B Ecosystems: Architect data‑driven, high‑level conversion strategies to optimize customer journeys and drive localized lead generation.
• Empower a Cross‑Border Team: Unify and scale a high‑performing regional team, guiding their transition toward centralized functions and high‑scalability workflows.
• Champion Financial Health: Manage and optimize the regional DACH marketing budget, ensuring maximum ROI by shifting investments to high‑impact drivers.

Key Metrics and Portfolios You Will Own

• Regional Conversion Rates & Lead Gen: Direct accountability for lower‑funnel conversion performance, digital lead generation, and overall website traffic.
• Multi‑Business Portfolio: Ownership over performance and positioning of the PTS and OTS businesses, alongside Randstad Enterprise.
• Tech Stack Optimization: Leverage DMP/TP insights and integrate AI agents to build highly automated and effective marketing workflows.

What You Need to Succeed

Experience: 10+ years of progressive marketing leadership, with a strong background in leading complex B2B, B2B2C, and e‑commerce transformations.

• Leadership Track Record: Proven success leading, restructuring, and expanding multi‑country marketing teams within a global matrixed environment (DACH cluster experience is highly preferred).
• Languages: Fluency in both German and English is strictly required (French or Italian is a major asset for Swiss market alignment).
• Technical & Analytical Prowess: Solid experience with DMP/TP platforms, AI‑driven automation, and a Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).

Education

• Bachelor-WO