VP, Marketing Analytics & Growth Insights

JPMorganChase; Wilmington (DE); On-site; USD 180,000 - 280,000; Full time

Job summary

JPMorganChase seeks a Vice President of Digital Marketing Analytics to shape strategy through rigorous analysis, experimentation, and storytelling. You will lead a high-performing analytics team, partner with Marketing, Finance, Product, and Technology to turn complex questions into measurable actions, and drive data-informed decisions across campaigns and experiences.

You will translate customer behavior and campaign performance into actionable insights, coaching the team and promoting ethical

Qualifications

• Degree in a quantitative field (CS, Statistics, Mathematics, Finance, Economics, Data Analytics, or Machine Learning).
• 5+ years analytics experience in banking strategic analytics.
• Python and SQL; Tableau and Alteryx experience.
• Adobe Analytics implementation, reporting, and insight generation.
• Strong foundation in statistics/econometrics with experimentation (A/B testing) and measurement.
• Advanced analytics with SAS, Python, or R.
• Excellent communication translating models to explanations for leadership.
• Exposure to enterprise AI enablement and LLM workflows.
• Ability to apply AI/generative AI to investigations and workflows.
• Familiarity with supervised learning, anomaly detection, clustering, and related topics.

Responsibilities

• Lead analytical research to support digital marketing initiatives.
• Apply advanced techniques to drive research, experimentation, and outcomes.
• Mentor and develop a high-performing analytics team with scientific rigor.
• Maintain pragmatic use of generative AI alongside classical methods.
• Partner with cross-functional teams to turn insights into action and impact.
• Design scalable, reliable analytics processes to optimize outcomes.
• Analyze marketing performance and customer behavior for channel optimization.
• Own strategic measurement initiatives and assess significance.
• Conduct deep-dive analyses of customer behavior with multiple techniques.
• Perform hypothesis testing and experimental design to measure impact.

Skills

Python

SQL

Tableau

Alteryx

Adobe Analytics

A/B testing

Causal inference

LLMs

AI enablement

Education

Quantitative discipline degree (CS/Stats/Math/Finance/Economics/Data Analytics/ML)

Tools

Tableau

Alteryx

Adobe Analytics

SAS

Python

R

SQL

AWS

Snowflake

Spark/EMR

Confluence

ChatGPT

Job description

JPMorganChase seeks a Vice President of Digital Marketing Analytics to shape strategy through rigorous analysis, experimentation, and storytelling. You will lead a high-performing analytics team, partner with Marketing, Finance, Product, and Technology to turn complex questions into measurable actions, and drive data-informed decisions across campaigns and experiences.

You will translate customer behavior and campaign performance into actionable insights, coaching the team and promoting ethical