VP Marketing Analytics & Insights Leader

JPMorganChase; Wilmington (DE); On-site; USD 180,000 - 240,000; Full time

Job summary

JPMorganChase's Card Data & Analytics team seeks a Marketing Analytics Vice President to lead analytics and insights across digital marketing, customer journeys, segmentation, and targeting. You will partner with cross-functional teams to translate business needs into scalable analytics solutions, leverage SQL and AWS data assets, and influence marketing strategy and investment decisions.

This role offers meaningful career growth and the opportunity to shape data-driven decisions that impact

Qualifications

• Master's degree in a quantitative field.
• 6+ years of experience in marketing analytics roles.
• 6+ years of experience using analytics platforms (Snowflake, Alteryx, SAS, Tableau, Python, Excel).

Responsibilities

• Establish partnerships across the organization to understand marketing objectives and business requirements.
• Lead the design and execution of solutions that pull and combine data from multiple sources for customer behavior analytics, campaign measurement, and reporting.
• Analyze customer journeys, digital engagement, and campaign performance to identify actionable insights.
• Develop and implement customer segmentation and targeting strategies to optimize marketing effectiveness.
• Communicate insights to senior leaders through clear written and verbal storytelling that influences marketing strategy and investment decisions.
• Collaborate with analytic and non-analytic groups to enable cross-functional learning and alignment.
• Champion data and analytics best practices across the marketing organization.
• Translate business needs into data models that support long-term marketing solutions.
• Guide the creation of data models using best practices to improve data quality and reduce redundancy.

Education

Master's degree in a quantitative field

Tools

Snowflake

Alteryx

SAS

Tableau

Python

Excel

Job description

JPMorganChase's Card Data & Analytics team seeks a Marketing Analytics Vice President to lead analytics and insights across digital marketing, customer journeys, segmentation, and targeting. You will partner with cross-functional teams to translate business needs into scalable analytics solutions, leverage SQL and AWS data assets, and influence marketing strategy and investment decisions.

This role offers meaningful career growth and the opportunity to shape data-driven decisions that impact