Vice President, Digital Marketing Analytics & Growth

J.P. Morgan; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

JPMorganChase seeks a Vice President, Digital Marketing Analytics to shape strategy through rigorous analysis and storytelling. You will lead quantitative research, coach a high-performing team, and partner with Marketing, Finance, Product, and Technology to turn complex questions into measurable actions and business impact.

You will translate customer behavior into insights, drive experiments, and build scalable analytics processes, while embracing responsible use of advanced analytics and AI.

Qualifications

• Graduate degree in a quantitative field (e.g., Computer Science, Statistics, Mathematics, Finance, Economics).
• 5+ years of hands-on analytics experience in banking strategic analytics.
• Hands-on proficiency with Python and SQL; experience with visualization tools (Tableau) and analytics tools (Alteryx).
• Experience with Adobe Analytics (implementation, reporting, and insight generation).
• Strong statistical or econometric foundation with experimentation and measurement experience, including A/B testing.
• Strong advanced analytics skills using SAS, Python, or R.
• Excellent communication skills with ability to translate complex models for cross-functional stakeholders.
• Exposure to enterprise AI enablement, LLM-assisted workflows, or analytics transformation programs.
• Ability to apply AI, generative AI, and automation to improve analysis and workflows.
• Familiarity with supervised learning, anomaly detection, clustering, and feature stores.

Responsibilities

• Deliver quantitative research and experimentation to optimize marketing performance.
• Lead, mentor, hire, and develop a high-performing analytics team with a culture of rigor.
• Translate customer behavior and campaign performance into actionable insights for leaders.
• Design scalable analytics processes to improve marketing decisions.
• Partner with cross-functional teams to drive insights into action and business impact.
• Own strategic measurement initiatives including evaluation and P&L analysis.
• Conduct extensive analysis of marketing performance, configuration, and customer behavior.
• Lead hypothesis testing and advanced experimental design (A/B and multivariate tests).
• Balance generative AI approaches with classical statistical methods for core workstreams.

Skills

Python

SQL

Tableau

Alteryx

Adobe Analytics

SAS/R/Python

A/B testing

Communication

Leadership

Financial services banking

LLMs/AI experimentation

Education

Graduate degree in quantitative field

Tools

Tableau

Alteryx

AWS

Spark/EMR

Snowflake

Job description

JPMorganChase seeks a Vice President, Digital Marketing Analytics to shape strategy through rigorous analysis and storytelling. You will lead quantitative research, coach a high-performing team, and partner with Marketing, Finance, Product, and Technology to turn complex questions into measurable actions and business impact.

You will translate customer behavior into insights, drive experiments, and build scalable analytics processes, while embracing responsible use of advanced analytics and AI.