VP, Digital Marketing Analytics — Growth & AI Leader

JPMorgan Chase & Co.; Wilmington (DE); On-site; USD 150,000 - 230,000; Full time

Job summary

JPMorgan Chase & Co. in Wilmington, Delaware, seeks a Vice President, Digital Marketing Analytics to lead quantitative research, experimentation, and storytelling that drive business outcomes.

You will mentor an analytics team and partner with Marketing, Finance, Product, and Technology to translate customer behavior into actionable insights. The role emphasizes rigorous methods, ethical AI, and advancing measurement frameworks, including A/B and multivariate tests, with a pragmatic view on

Qualifications

• Graduate or post-graduate degree in a quantitative discipline (e.g., Computer Science, Statistics, Mathematics, Finance, Economics, Data Analytics, or Machine Learning)
• 5+ years of hands‑on analytics experience in banking strategic analytics
• Hands‑on proficiency with Python and SQL; experience with visualization tools (Tableau) and analytics tools (Alteryx)
• Experience with Adobe Analytics (implementation, reporting, and insight generation)
• Strong statistical or econometric foundation with hands‑on experimentation and measurement experience, including A/B testing, causal inference, and experimentation frameworks
• Strong advanced analytics skills using SAS, Python, or R
• Excellent communication skills with the ability to translate complex models into clear explanations and reason codes, influencing cross‑functional stakeholders and senior leadership
• Exposure to enterprise AI enablement, LLM‑assisted workflows, or analytics transformation programs
• Ability to evaluate opportunities to apply AI, generative AI, and intelligent automation to improve investigative analysis, documentation, operating procedures, knowledge retrieval, issue summarization, and workflow efficiency
• Familiarity with supervised learning, anomaly detection, semi‑supervised learning, clustering, feature stores, calibration and threshold optimization, and imbalanced learning

Responsibilities

• Deliver effective analytical research to support digital marketing initiatives
• Apply advanced analytics to drive research, experimentation, and measurable outcomes
• Lead and mentor a high‑performing analytics team
• Maintain a pragmatic approach to generative AI and LLMs while prioritizing classical statistical methods
• Partner with cross‑functional teams to drive insights into action and business impact
• Design scalable, reliable analytics processes for optimized outcomes
• Analyze marketing performance, measurement settings, and customer behavior to improve channels
• Own strategic measurement initiatives including profitability analysis and significance testing
• Solve unstructured business problems with deep-dive analyses of customer behavior
• Conduct hypothesis testing and experimental design (A/B and multivariate) to measure impact

Skills

Python

SQL

Tableau

Alteryx

Adobe Analytics

A/B testing

Causal inference

Statistics

LLMs / Generative AI

Data storytelling

Communication

Big data basics

Education

Graduate or post-graduate degree in a quantitative discipline

Tools

Tableau

Alteryx

SAS

Python

SQL

Job description

JPMorgan Chase & Co. in Wilmington, Delaware, seeks a Vice President, Digital Marketing Analytics to lead quantitative research, experimentation, and storytelling that drive business outcomes.

You will mentor an analytics team and partner with Marketing, Finance, Product, and Technology to translate customer behavior into actionable insights. The role emphasizes rigorous methods, ethical AI, and advancing measurement frameworks, including A/B and multivariate tests, with a pragmatic view on