Marketing Analytics VP: Growth Insights & Strategy

JPMorgan Chase & Co.; Kentucky; On-site; USD 120,000 - 190,000; Full time

Job summary

JPMorgan Chase & Co. is seeking a Vice President, Marketing Analytics Manager for the Small Business Decision Sciences team.

You will manage analytics across the marketing lifecycle, from planning and case development to test design, execution support, reporting, and financial performance measurement. You will build trusted relationships with senior stakeholders, align work to calendars and priorities, and raise measurement rigor through advanced analytics and storytelling.

Qualifications

• 6+ years of marketing data and analytics experience.
• Masters degree or Bachelor’s with 5+ years of relevant experience.
• Translate complex quantitative topics into stakeholder-ready recommendations.
• Partner with Marketing, Finance and technical teams to deliver analytics.
• Proficiency with SQL and at least one programming language (Python, SAS, or R).
• Experience with Snowflake or large relational databases and BI tools.

Responsibilities

• Lead financial and analytical optimization of marketing programs across opportunity sizing, targeting, test design, execution support, performance reporting, and insights
• Own stakeholder relationship management and delivery for assigned marketing partners, including intake, prioritization, scoping, timelines, and outputs
• Drive experimentation strategy and measurement rigor with hypotheses, test/control design, metrics, and post-test readouts
• Apply predictive models and insights to guide marketing investment planning and optimization across audience, offer, channel, and funding decisions
• Build analytic assets and frameworks to evaluate incrementality, profitability, and ROI (forecast vs actual)
• Leverage analytics tools including Snowflake and emerging AI-enabled applications to improve speed and consistency of insights
• Collaborate with cross-functional partners to ensure solutions are implementable and standards-aligned
• Define data requirements to monitor targeting and performance; address data gaps and lineage considerations
• Maintain processes and controls supporting measurement quality, repeatability, and auditability
• Coach and develop junior team members with clear reporting and storytelling standards

Skills

Marketing analytics

Campaign measurement

Stakeholder storytelling

Data-driven decision making

Mentoring

Education

Master's degree in a related field

Bachelor's degree + 5+ years experience

Tools

Snowflake

SQL

Python

SAS

R

Job description

JPMorgan Chase & Co. is seeking a Vice President, Marketing Analytics Manager for the Small Business Decision Sciences team.

You will manage analytics across the marketing lifecycle, from planning and case development to test design, execution support, reporting, and financial performance measurement. You will build trusted relationships with senior stakeholders, align work to calendars and priorities, and raise measurement rigor through advanced analytics and storytelling.