VP of Marketing Analytics for Small Business Growth

JPMorganChase; Columbus (OH); On-site; USD 150,000 - 210,000; Full time

Job summary

JPMorganChase is seeking a Vice President, Marketing Analytics Manager to lead end-to-end analytics for small business campaigns. You will partner with Marketing, Finance, Modeling, and Data Analytics teams to design tests, interpret results, and influence where investments are made.

You will drive measurement rigor, deliver repeatable analyses, and story-tell insights to senior stakeholders. The role emphasizes ownership of campaign lifecycle analytics, including planning, business case

Qualifications

• 6+ years of marketing data and analytics experience.
• Hands-on experience developing campaign test designs and measurement.
• Master's degree in a related field, or Bachelor's plus 5+ years of experience.
• Ability to translate complex quantitative topics into clear recommendations.
• Experience partnering with Marketing, Finance, and technical teams.

Responsibilities

• Lead analytics across marketing campaigns, from planning to measurement and optimization.
• Manage stakeholder relationships and delivery for marketing partners including scoping and timelines.
• Design experiments, define success metrics, and deliver post-test readouts.
• Apply predictive models to guide investment planning and optimization.
• Develop analytic assets to evaluate incrementality, profitability, and ROI.
• Evolve analytics tools (e.g., Snowflake) to speed insights and consistency.
• Collaborate with cross-functional partners to ensure implementable, compliant solutions.
• Define data requirements and address gaps in collaboration with data teams.
• Maintain processes for measurement quality and auditability.
• Coach junior team members on analytical methods and storytelling.

Skills

SQL

Python

R

SAS

Stakeholder communication

Campaign measurement

Experiment design

Snowflake

BI tools

Problem solving

Education

Master's degree in a related field

Bachelor's degree + 5+ years of experience

Tools

Snowflake

Job description

JPMorganChase is seeking a Vice President, Marketing Analytics Manager to lead end-to-end analytics for small business campaigns. You will partner with Marketing, Finance, Modeling, and Data Analytics teams to design tests, interpret results, and influence where investments are made.

You will drive measurement rigor, deliver repeatable analyses, and story-tell insights to senior stakeholders. The role emphasizes ownership of campaign lifecycle analytics, including planning, business case