VP of Marketing Analytics & Insights

JPMorgan Chase & Co.; Columbus (OH); On-site; USD 140,000 - 190,000; Full time

Job summary

JPMorgan Chase & Co. seeks a Vice President, Marketing Analytics Manager to lead end-to-end analytics across the marketing campaign lifecycle for Small Business.

You will partner with Marketing, Finance, Modeling, and Data teams to design tests, interpret results, and improve outcomes, while building repeatable, well-documented, and decision-ready insights. You will manage and deliver analytics from opportunity planning to financial performance measurement, maintaining alignment with campaign

Qualifications

• 6+ years of marketing data and analytics experience.
• Hands-on experience designing campaign tests and measuring performance.
• Masters degree in a related field, or Bachelor’s degree plus 5+ years of relevant experience.
• Ability to translate complex quantitative topics into clear, stakeholder-ready recommendations.
• Experience partnering with Marketing, Finance, and technical teams to deliver analytics aligned to business goals.
• Proficiency with SQL and at least one analytical programming language (Python, SAS, or R).
• Experience with relational databases and big data platforms, including Snowflake.
• Strong structured problem-solving skills and analytical reasoning.
• Experience with self-serve BI tools for dashboarding and automated reporting.

Responsibilities

• Lead financial and analytical optimization of marketing programs across opportunity sizing, targeting, test design, execution support, performance reporting, and insights.
• Own stakeholder relationship management and delivery for assigned marketing partners, including intake, prioritization, scoping, timelines, and outputs.
• Drive experimentation strategy and measurement rigor by framing hypotheses, designing test and control approaches, defining success metrics, and delivering post-test readouts.
• Apply predictive models and measurement learnings to guide ongoing marketing investment planning and optimization across audience, offer, channel, and funding decisions.
• Build analytic assets and frameworks to evaluate incrementality, profitability, and return on investment (for example, forecast versus actual performance).
• Leverage and help evolve the analytics toolset, including Snowflake and emerging artificial intelligence-enabled analytical applications, to improve speed and consistency of insights.
• Collaborate with cross-functional partners to ensure solutions are implementable, controlled, and aligned to standards.
• Define data requirements to monitor targeting and performance, and partner with data teams to address gaps, quality, and lineage considerations.
• Maintain processes and controls that support measurement quality, repeatability, and auditability.
• Coach and develop junior team members, setting standards for analytical methods, documentation, and stakeholder-ready storytelling.

Skills

Marketing analytics

Campaign measurement

SQL

Python/SAS/R

Stakeholder management

Test design

Snowflake

Data storytelling

Cross-functional collaboration

Education

Masters degree in related field

Bachelor's degree + 5+ years experience

Tools

Snowflake

SQL

Job description

JPMorgan Chase & Co. seeks a Vice President, Marketing Analytics Manager to lead end-to-end analytics across the marketing campaign lifecycle for Small Business.

You will partner with Marketing, Finance, Modeling, and Data teams to design tests, interpret results, and improve outcomes, while building repeatable, well-documented, and decision-ready insights. You will manage and deliver analytics from opportunity planning to financial performance measurement, maintaining alignment with campaign