VP of Marketing Analytics - Card Data & Growth

Next Frontier Capital; Wilmington (DE); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Base salary with incentives

Comprehensive benefits package

Job summary

JPMorganChase is seeking a Marketing Analytics Vice President within Card Data & Analytics to lead analytics that shape marketing strategy across digital channels, customer journeys, segmentation, and targeting. You will partner with cross‑functional teams to deliver scalable analytics, leverage SQL and AWS data sources, and promote best practices that improve measurement and data quality.

You will drive insights through data modeling, customer segmentation, and persuasive storytelling to

Qualifications

• Master’s degree in a quantitative field (Statistics, Economics, Marketing Analytics, Mathematics, Engineering, Computer Science, or related).
• 6+ years of experience in marketing analytics roles (digital analytics, campaign measurement, customer insights).
• 6+ years of experience with analytics platforms and tools (Snowflake, Alteryx, SAS, Tableau, Python, Excel), including big data platforms.
• Strong communication skills to explain complex concepts to business partners.
• Ability to define marketing problems with stakeholders, develop solutions, and drive implementation.
• Expert knowledge of quantitative methods for marketing analytics, including segmentation, targeting, and digital analytics.

Responsibilities

• Partner with cross‑functional teams to translate business needs into scalable analytics solutions.
• Lead data integration from multiple sources for customer behavior analytics, campaign measurement, and reporting.
• Analyze journeys, digital engagement, and campaign performance to identify insights.
• Develop customer segmentation and targeting strategies to optimize marketing effectiveness.
• Communicate insights to senior leaders to influence marketing strategy and investments.
• Collaborate with analytic and non‑analytic groups to enable cross‑functional learning.
• Champion data and analytics best practices across marketing.
• Translate business needs into data models for long‑term marketing solutions.
• Guide data models to improve quality and reduce redundancy.

Skills

Snowflake

Alteryx

SAS

Tableau

Python

Excel

Big data platforms

Communication skills

Marketing analytics

Education

Master’s degree in quantitative field

Tools

SQL

AWS

Job description

JPMorganChase is seeking a Marketing Analytics Vice President within Card Data & Analytics to lead analytics that shape marketing strategy across digital channels, customer journeys, segmentation, and targeting. You will partner with cross‑functional teams to deliver scalable analytics, leverage SQL and AWS data sources, and promote best practices that improve measurement and data quality.

You will drive insights through data modeling, customer segmentation, and persuasive storytelling to